May 1, 2006 – CCFC files a Complaint and Request for Investigation against Brainy Baby and Baby Einstein for falsely and deceptively marketing their videos as educational for babies. http://www.commercialfreechildhood.org/pressreleases/babyvideoftccomplaint.htm.

May 11, 2006 – BabyFirstTV, the first twenty-four television network for babies is launched in the U.S.  http://www.commercialfreechildhood.org/pressreleases/babyfirsttv.htm. 

June 13, 2006 – CCFC adds BabyFirstTV to its Complaint against Brainy Baby and Baby Einstein.  http://www.commercialfreechildhood.org/pressreleases/babyfirsttvcomplaint.htm.

May 15, 2007 – CCFC, in connection with its FTC Complaint against BabyFirstTV, sends a letter to ten U.S. cable companies urging them not to carry BabyFirstTV because the channel “seduces potential subscribers with false claims that its programming is educational for infants.”  http://www.commercialfreechildhood.org/pressreleases/babyfirstcable.htm.

May 17, 2007 – BabyFirstTV sends a cease and desist letter to CCFC and demands a retraction of CCFC’s May 15 letter to the cable companies.  BabyFirstTV’s letter claims there is “overwhelming substantiation” that BabyFirstTV is educational for babies.  As evidence, the letter refers to eight studies.  Seven of the studies were conducted on children older than BabyFirstTV’s targeted audience and the findings of the eighth – which was conducted on a small sample size with no control group – have been contradicted by more recent studies.   Given that it is clearer than ever that BabyFirstTV cannot support its educational claims, CCFC refuses to retract the letter.  http://commercialfreechildhood.org/pdf/bftvtoccfc.pdf 

December 5, 2007 – The FTC responds to CCFC’s Complaint against Baby Einstein and Brainy Baby.  The FTC says it is not recommending enforcement action, but notes that both companies have made significant changes to their website and that both companies “agreed to take steps to ensure that any claims of educational and/or developmental benefit for children under the age of two are adequately substantiated.”  The FTC notes that research conducted on older children will not be considered adequate substantiation and that its ruling “would apply to representations made by any marketer of products claimed to provide educational or developmental benefits to children under two.”  http://commercialfreechildhood.org/actions/lettertoccfc.pdf.

July 15, 2008 – Noting that BabyFirstTV continues to claim – without substantiation – that its programming is educational for babies, CCFC urges the FTC to take explicit action against BabyFirstTV.  http://commercialfreechildhood.org/pdf/bftlettertoftc.pdf.

On June 13, 2006, CCFC filed a complaint with the Federal Trade Commission against BabyFirstTV, the first television station for babies and toddlers.  The complaint is an amendment CCFC's FTC complaint against Baby Einstein and Brainy Baby.