October 2008

Disney, Nickelodeon Push Brands
Variety, October 3, 2008

 

Senate Passes Child Safe Viewing Act
Broadcasting & Cable, October 2, 2008

 

Show kids stuff isn’t happiness
Columbia Tribune, October 2, 2008

 

Kids Play in Fractured Media Playground
Variety, October 3, 2008

 

Cartoon Characters in Which? Firing Line
Brand Republic, October 2, 2008
 

Sun Prairie To Consider Selling Naming Rights To School Facilities
Channel 3000, October 1, 2008

 

Nickelodeon ties up with Tomy Yujin Europe
Licensing.biz, October 1, 2008

September 2008

HipChicas.com Targets Tween Latinas with Eco-Friendly Virtual World
MediaPost, September 30, 2008

 

Honda Inks Exclusive Deal With 'High School Musical 3'
MediaPost, September 30, 2008

 

Hostess to Visit Sweeps Contestants Homes on Halloween Night
Promo Xtra, September 30, 2008

 

FCC Considers Product Placement Rules for TV
Ars Technica, September 28, 2008

 

Ditch The Characters For The Classics
The Tampa Tribune, September 26, 2008

 

Fly Right: Ads On Airline Trays Enjoy High Recall
MediaPost, September 26, 2008

 

MySpace Music Debuts With Blue-Chip Sponsors
MediaPost, September 26, 2008

 

Today’s Lesson: Selling Teenagers on Benefits of Milk
The New York Times, September 26, 2008

 

Advertising on Amber Alert signs?
ABC News, September 24, 2008

 

Self Regulation of Junk Food Ads In the Spotlight Again as Pressure Mounts
Food Navigator USA, September 24, 2008

 

Will the FCC Act?
CounterPunch, September 24, 2008

 

Consoles Gain In Popularity, May Steal Ad Dollars
MediaPost, September 24, 2008
 

Wrigley Sells Advergaming Site Candystand
Advertising Age, September 23, 2008

 

Schoolhouse Rocks With Milk Rocks

Brandweek, Sept 22, 2008

 

School Children Thrown Overboard into Commercial Sea

September 22, 2008

 

Fuzzy Renaissance
The New York Times, September 21, 2008

 

Bratz Books Expelled from US School Book Suppliers

Guardian, September 19, 2008

 

Products Placed: How Companies Pay Artists to Include Brands in Lyrics

Wired, September 19, 2008

 

Cartoon Network's ‘Star Wars’ Mall Tour, It Is

Multichannel News, September 19, 2008

 

JibJab Caters to New Crowd: 'High School Musical' Fans

Advertising Age, September 18, 2008

 

Distributor Gives Bratz the Boot

Winnipeg Free Press, September 18, 2008

 

BusRadio Proposal Should Be Silenced

The Nashua Telegraph, September 16, 2008

 

Study: Gamers Respond to Ads

AdWeek, September 15, 2008

Strapped for Cash, Schools Eye Bus Ads
Advertisng Age, September 15, 2008

 

NASCAR Team Pitches to Youth

The Boston Globe, September 13, 2008

 

Robin Summerfield: So sexy, so soon
Calgary Herald, September 12, 2008

 

JCPenney Chimes In With Disney On 'High School Musical 3'

Media Post, September 11, 2008

 

Ads Banned on South Carolina School Buses

WSAV.com, September 10, 2008

 

MPAA: Not All PG-13 Films Are Alike

Broadcast and Cable, September 10, 2008

 

Europe Takes Aim at Sexual Stereotyping in Ads

New York Times, September 10, 2008

 

TechCrunch50: Start-Ups Target Kids
New York Times, September 8, 2008

 

Back-to-School Brands Cash In On Virtual Goods

Media Post, September 8, 2008

 

VTech Targets Tots With a Wee Wii

Advertising Age, September 8, 2008

 

Are the Army's New Marketing Tactics a Little too Kid-Friendly?

Advertising Age, September 8, 2008

 

Toxic Beverly Hills

Patriot Post, September 7, 2007

 

Curbing advertising will cut obesity

The Australian, September 06, 2008

 

Report: Cereals Not As Healthy As Claimed

New Straight Times, September 5, 2008

 

PBS characters promote produce in Florida schools

The Packer, September 4, 2008

 

Advertising on high school IDs off table, for now

The Missoulan, September 2, 2008

August 2008

Marketing Contribute to Obesity in African-Americans

AdAge, August 28, 2008

 

Sara Lee Sells Whole Grain Image To Teens

MediaPost, August 28, 2008

 

Beer ads undermine campus efforts
Boston Globe, August 26, 2008

 

Watch out Hannah, 90210's back
KidScreen, August 26, 2008

 

Nick Dials in Wireless With iCarly Buy

MediaWeek, August 25 2008

 

Obama May Take Softer Approach on Kids' Obesity

AdAge, August 25, 2008

 

Humble ISD pins hopes on school bus ads

Houston Chronicle, August 21, 2008

 

France bans broadcast of TV shows for babies

Associated Press, August 20, 2008

 

Disney Dialing Up Kids Again
Forbes, August 20, 2008

 

FTC Commissioner Tackles Ads for Kids --- Official Leads Charge For Food, Drink Firms To Regulate Themselves

Wall Street Journal, August 20, 2008

 

Study Slams IOC Sponsorship Policies

AdWeek, August 19, 2008

 

Retailers 'Sell' to Young Virtually
The Wall Street Journal, August 19th, 2008

 

How Marketing is Taking Over the Film Industry

The Independent, August 15, 2008

 

Ads Coming Soon to a Phone Near You

PCMag.com, August 15, 2008

 

Fast-food toys becoming more educational

Atlanta Journal-Constitution, August 15, 2008

 

Crying Foul over Online Junk Food Marketing

Business Week,  August 12, 2008

 

The Battle for the Lower Third

Broadcasting & Cable, August 12th, 2008

 

Too Sexy, Too Soon: Combating the Sexualization of Childhood

US News.com, August 11, 2008

 

Teachers warn of 'brand bullying' (UK)
The Press Association, August 11, 2008

 

State schools used branding ads to get corporate funding

The Courier-Mail, August 11, 2008

 

Retailers know texting is the totally best way to reach teens

St. Petersburg Times, August 10, 2008

 

Explicit Lyrics on TV Bombarding Kids

Red Orbit, August 10, 2008

 

Miley Cyrus and the secret power of tweens

USA Weekend, August 10, 2008

 

Intoxicating Brands: Alcohol Advertising and Youth

Multinational Monitor, August 9, 2008

 

Targeted-Ad Initiative Is Crucial for MySpace

The Wall Street Journal, August 4, 2008

 

Mag Bag: Kids' Titles Are Not Happy Campers

MediaDailyNews, August 8, 2008

 

Disney to Target Boys with Rebranded Cable Channel

Los Angeles Times, August 7, 2008

 

I want my [your brand here] MTV

Time Out Chicago, August 7, 2008

 

NCAA Says It Won't Tighten Rules on Beer Ads

Advertising Age, August 7, 2008

 

Q & A: Raising kids in a sexualized society

The Today Show, August 6, 2008

 

Grade-school Lolita: ‘So Sexy So Soon’

The Today Show, August 6, 2008

 

LeapFrog jumps at Lucasfilm properties

KidScreen, August 6, 2008

 

Many tweens watching 'R' films despite restriction

USA Today, August 5, 2008

 

Marketers sneak into pop songs

Marketplace, August 5, 2008

 

Disney gives Tinker Bell a starring role

Los Angeles Times, August 4, 2008

 

Study: Tweens Search For Products Online, Get Parents To Buy Them In Store

MediaPost, August 6, 2008

 

NCAA Coaches Urge Ban on Beer Ads

Advertising Age, August 5, 2008

 

Nickelodeon Online Game Linked to ‘Avatar’ Series

Promo Xtra, August 5, 2008

 

Some 'kids' meals' pack whole day's serving of calories

USA Today, August 4, 2008

 

24/7 children's channels? I want my kid TV!

San Diego Union-Tribune, August 4, 2008

 

Book publisher Alloy Entertainment takes its teen literature into TV and movies

Los Angeles Times, August 2, 2008

 

Summer Silliness Brings a Pizza Field and a Giant Oreo

New York Times, August 1, 2008

July 2008

Schools Seek Ads for Sports

Boston Globe, July 31, 2008

 

FTC Backs Self-Regulation

Brandweek, July 31, 2008

 

BK Markets to Young Hispanics

QSR Magazine, July 30, 2008

 

One in Five Marketers Bought Ads in Return for News Coverage

Media Buyer Planner, July 31, 2008

 

JCPenney Creates Online Game for College Girls

PROMO Magazine, July 29, 2008

 

Marketing To Kids: FTC, CBBB Weigh In With Reports

Marketing Daily, July 30, 2008

 

Tug of War in Food Marketing to Children

The New York Times, July 30, 2008

 

'Gossip Girl' and Others Branding Sex in Ads

ABC News, July 29, 2008

 

Kids get a taste of food-related advertising online

Los Angeles Times, July 29, 2008

 

Kids’ Activists, Critics React to FTC Report

Broadcasting & Cable, July 29, 2008

 

Carvel, Kraft Join Youth Soccer Tour

PROMO Magazine, July 28, 2008

 

Cancer Warning Adds Wrinkle to Parenting Debate

Associate Press, July 28, 2008

 

Kmart Gets Kids to Create Ads

PROMO Magazine, July 24, 2008

 

Alicia Keys Withdraws Tobacco Sponsorship

Marketwatch, July 28, 2008

 

Chew on This: Hit Song Is a Gum Jingle

July 28, 2008

 

A DVD Marketing Campaign Horton Would Definitely Hear

July 28, 2008

 

Ad Nauseam: How far is too far?

July 25, 2008

 

Embedded TV Ads: Here Comes the Spin

July 25, 2008

 

The Dark Knight taints our children's world view

July 26, 2008

 

TiVo, Amazon Team Up

July 23, 2008

 

Under Armour in Public Eye

July 24, 2008

 

Need a Slogan? Ask Your Harshest Critic

July 23, 2008

 

Teen pics kickstart Paramount plan

Variety, July 22, 2008

 

A Product’s Place Is on the Set

New York Times, July 22, 2008

 

Research Firm Nielsen Tallying Product Placement Ads

Los Angeles Times, July 21, 2008

 

Ad Track: Retailers gear up for back-to-school spending

USA Today, July 21, 2008

 

Call for tighter restrictions on cigarette advertising

Sun Media, July 21, 2008

 

Mattel Sales Ride 'The Dark Knight' Headwinds

MediaPost, July 21, 2008

 

House Panelists Seek Opt-In Rule for Web Tracking

Los Angeles Times, July 18, 2008

 

City set to ban fast food toys

Liverpool Echo, July 1, 2008

 

Turn off the TV for toddler's sake

ABC News, July 15, 2008

 

Food Firms 'Target' Network Sites In Novels for Girls, Fashion Trumps Romance

Sky News, July 16, 2008

 

'Wall-E' Gives Glimpse of Product Placement's Future

Advertising Age, July 17, 2008

 

Sears 'Arrives' on the Social Networking Scene

PRNewswire - FirstCall, July 15, 2008

 

Television could be hazardous to babies' growth

Canwest News Service, July 15, 2008

 

Kids' foods are high on fun but low on nutrition, says U of C

Calgary Herald, July 15, 2008

 

‘Sesame’ Upgrading Its Address on the Web

New York Times, July 15, 2008

 

Doll play survives in high-tech world

Chicago Tribune Newspapers, July 14, 2008

 

Real healing in pretend world: The Boston Globe Reviews Susan Linn's Book

Boston Globe, July 14, 2008

 

Geico Integrated Into Wii Games

Advertising Age, July 9, 2008

 

Atari Creator Says Games Fertile Ground for Marketers

Advertising Age, July 9, 2008

 

Children's films 'losing their innocence in a bid to please parents'

Telegraph (UK), July 13, 2008

 

Product Placements Acquire a Life of Their Own on Shows

New York Times, July 14, 2008

 

Kmart Brings ‘Dark Knight’ to Stores

Promo Xtra, July 10, 2008

 

Whichever Screen, People Are Watching

New York Times, July 8, 2008

 

Sneakers rule at school – and everywhere else, too

Associated Press, July 8, 2008

 

Interview with Mattel's Licensing Head

Promo, July 1, 2008

 

MTV Pushes iTV Ads in Cadbury Campaign

Promo Xtra, July 8, 2008

 

BusRadio gains industry ratings, criticism for pushing ads on kids

Boston Herald, July 8, 2008

 

It’s American Brandstand: Marketers Underwrite Performers

New York Times, July 7, 2008

 

Pink Label: Victoria's Sales Secret

Advertising Age, July 7, 2008

 

What teens want

Sydney Morning Herald, July 7, 2008

 

CARU Sends Hulk to MPAA for Kids’ Ad Call

Broadcasting & Cable, July 3, 2008

 

Virtual clotheshorses

Houston Chronicle, July 3, 2008

 

Kimberly-Clark Goes Back-to-School with Sweeps

Promo, July 7, 2008

 

In virtual worlds, child avatars need protecting -- from each other

Los Angeles Times, July 2, 2008

 

McDonald's Promotes Olympic Sponsorship with New Menu Items, Kids’ Program

Promo, July 3, 2008

 

Burger King Readies Apple Fries Sampling, New Kids Meal Push

Promo, July 1, 2008

June 2008

To Build a Young-Adult Crowd, ABC Family Gets More Physical

New York Times, June 28, 2008

 

Grand theft summer vacation

Freep.com, June 29, 2008

 

Ads Give Moviegoers Chance to Interact

Adweek, June 30, 2008

 

Studios Push Summer Movies with Pizza Promotions

Promo, July 1, 2008

 

Perfect storm: Kids, phones, ads, free

Media Life, June 30, 2008

 

Drive to protect kids from sexy television music clips

Herald Sun (Aus.), June 27, 2008

 

Heelarius high heels for babies go on sale

Telegraph (UK), June 12, 2008

 

Anheuser to Pull Caffeine Drinks

Washington Post, June 27, 2008

 

Product Placement On TV Targeted

Washington Post, June 27, 2008

 

CARU Refers More Movie Ads to MPAA

Broadcasting & Cable, June 27, 2008

 

Survey Reveals Moms Wary of Ads Aimed at Kids

Advertising Age, June 25, 2008
 

Is make-believe vital to kids? You better believe it: An interview with CCFC's Susan Linn

USA Today, June 25, 2008

 

Writers Guild Urges FCC to Disclose Product Integration

Advertising Age, June 25, 2008

 

Study Says Youth Are Swimming in Alcohol Ads

Advertising Age, June 24, 2008

 

In Overhaul, Disney.com Seeks a Path to More Fun

New York Times, June 25, 2008

 

Product Placements Get FCC Scrutiny

Wall Street Journal, June 23, 2008
 

Nestlé Joins Gaming World to Sell Water

Advertising Age, June 22, 2008

 

Study: Teens dropping rags, radio for web, games, and TV

Ars Technica, June 20, 2008

 

Stealth campaigns keep kids craving

New Zealand Herald, June 21, 2008

 

Sears Pushes Hip Image with MTV Partnership

Promo Xtra, June 23, 2008

 

In the Licensing Biz, Nostalgia is the Future

Brandweek, June 18, 2008

 

Camp couture: Summit offers fashion camp for girls

Voice Tribune, June 18, 2008

 

Industry Ears, Parents Television Council making it hard for media execs