|
|
Kimberly-Clark Goes Back-to-School with Sweeps
Amy Johannes
Promo
July 7, 2008
The start of school
may be several weeks off, but Kimberly-Clark hopes
parents get in the back-to-school-mindset with an online
sweepstakes it launched tied to the Box Tops for
Education program.
The “Rock Your School Sweepstakes” gives parents of
children in grade K-8 a chance to win 100,000 Bonus Box
Tops, the equivalent of $10,000, and a concert featuring
Radio Disney star Jordan Pruitt. People can enter online
daily at http://www.RockBackToSchool.com or by mail
through Sept. 15 for a shot at the grand-prize. One
hundred winners will receive 1,000 Bonus Box Tops,
equivalent to $100 for their child’s school. Other
prizes include Jordan Pruitt CDs.
“We wanted to provide a really hot consumer promotion
with something that is exciting and attractive to
customers,” Laura Keely, director of consumer promotion
marketing for Kimberly-Clark, said.
The Bonus Box Top points can be used to buy a variety of
school-related supplies, including computers, library
books, art supplies, playground equipment and more. The
grand prize is enough to buy a school a moving cart with
20 wireless-enabled laptop computers, enough No. 2
pencils to stretch the length of 145 football fields, or
a class trip for 20 from Los Angeles to Washington, D.C,
including airfare, hotel and admission to the
Smithsonian.
General Mills administers the Box Tops for Education,
which allows schools to receive money in exchange for
proof-of-purchase of certain products. The program has
been ongoing for 10 years. Kimberly-Clark became active
in it for the last two years, Keely said. Last year, the
firm contributed more than $4 million to American
schools as part of the effort.
Parents can also earn Box Top points by buying
participating products, such as Huggies Diapers,
Cottonelle Toilet Paper, Depend Underwear, Kleenex
Facial Tissue, Scott Paper Towels and Bath Tissue, Kotex
products and more.
The promotion is being marketed through in-store
displays, signage and online.
TracyLocke is developed the program elements and handles
customized retail execution, while Malone is charge of
executing programs for its retail customers. Ketchum
oversees PR efforts. |
|
 |
|
|
This article is copyrighted material, the use of
which has not been specifically authorized by the copyright owner. We
are making such material available in our efforts to advance
understanding of environmental, political, human rights, economic,
democracy, scientific, and social justice issues, etc. We believe this
constitutes a 'fair use' of any such copyrighted material as provided
for in section 107 of the US Copyright Law. In accordance with Title 17
U.S.C. Section 107, the material on this site is distributed without
profit to those who have expressed a prior interest in receiving the
included information for research and educational purposes. For more
information go to:
http://www.law.cornell.edu/uscode/17/107.shtml If
you wish to use copyrighted material from this site for purposes of your
own that go beyond fair use, you must obtain permission from the
copyright owner |
