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Ads
Banned on South Carolina School Buses
WSAV.com
Sep 10, 2008
Senator Greg Ryberg from Aiken praised the South
Carolina State Board of Education for taking action to
protect children who ride school buses from unwanted and
potentially harmful messages by banning advertising on
school buses in South Carolina. Ryberg said that,
“Today’s action by the Board reflects their commitment
to the health and safety of our children. This action
prevents for-profit companies from forcing children to
hear or view advertising harmful to them or
objectionable to their parents, and I join thousands of
parents in thanking them.”
Senator Ryberg noted that the Board acted on behalf of
parents who “do not ride the bus to school with their
children, and could not prevent their children from
being forced to view a cartoon character selling them
donuts or a computer generated salesman pitching the
latest version of a seek and kill game.”
Ryberg added that the Board also upheld their primary
responsibility, that of ensuring a safe and secure
learning environment for school children who already
fall prey to approximately $15 billion worth of
advertising each year. Ryberg noted that, “The business
model for companies that market to children relies upon
a simple premise: children cannot discern as readily as
adults so they fall prey more easily to smooth pitches
and sparkling visuals. This step by the Board at least
protects kids on their own school bus.”
Senator Ryberg praised Board chairman Al Simpson for
pursuing this ban. Senator Ryberg said that, “I commend
Mr. Simpson for his leadership on this issue, and I
applaud his perseverance in the face of well-funded
opposition.” |
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