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'Hot Wheels' Spins New Series For '09
Nelvana, Mattel team on cartoon show
Sam
Theilman
Variety
October 14, 2008
Cartoon Network has picked up an animated series based
on Mattel’s "Hot Wheels" property, slated to begin
airing Saturday mornings next year.
Show will be titled "Hot Wheels: Battle Force 5."
Chief content officer Rob Sorcher, who took the helm of
Cartoon Network programming late last year, has been
pushing cabler toward boys’ action and adventure shows,
with an emphasis on bankable brands like Batman and Star
Wars.
A "Hot Wheels" movie based on the enduring brand of toy
cars had been kicking around at Sony Pictures and is now
being eyed by producer Joel Silver for Warner Bros.
Cartoon Network series will by produced by Nelvana and
Vancouver’s Nerd Corp Entertainment. Skein also will air
in Canada on the Teletoon channel.
Sorcher’s franchise-driven strategy appears to be paying
off for the cabler. A week after the Oct. 3 "Star Wars:
Clone Wars" preem set network records, Cartoon has seen
across-the-board jumps in primetime ratings.
Primetime delivery for kids 2-11 (869,000) jumped by 32%
from the year-ago benchmark to a 2.1 ratings share (up
31%), and kids 6-11 (622,000) jumped 37%, up to a 2.5
ratings share (up 32%).
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