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UK: Calypso launches ‘High School’ water
Just-Drinks.com
October 8, 2008
Soft drinks company Calypso has unveiled a High School
Musical 3 - Senior Year branded flavoured natural
mineral water in the UK, to coincide with the release of
the film.
The water has been launched through a partnership
between Calypso and Disney Consumer Products and
contains "natural fruit flavours with mineral water from
the company's own approved source in North Wales", the
company said today (8 October).
The drink has been launched in four packs of 350ml
bottles, featuring two fruit flavour varieties with no
added sugar: strawberry & blueberry, and apple & cherry.
The product launch coincides with the movie release and
is available through multiple retail channels including
Morrisons and Sainsbury's with a RRP of between GBP1.69
(US$2.95) and GBP1.79.
Richard Cooke, Calypso's sales and marketing director
said: "The new packs have been specially designed with
youth appeal with a unique shape, a sports cap, an
upbeat colour palette and clearly identifiable HSM
icons.
"These new packs are the latest in our Disney series and
follow on from the hugely successful Pirates of The
Caribbean drinks." |
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