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Junk Food Advertisement Bans
Peter
Jean
Herald Sun
October 24, 2008
JUNK food advertising will be banned on children's TV
under an agreement by some of the country's biggest food
and drink manufacturers.
The Australian Food and Grocery Council will today
announce a code to ensure that its members advertise
only healthy food when the target audience is mainly
children aged under 12.
The code will also apply to advertising during movies
and radio programs, in publications, and on websites and
computer games.
The code will also ban the use of popular or licensed
characters such as the Wiggles, Shrek and Kung Fu Panda
in promoting junk food.
And members will be forced to end free toy offers linked
to the purchase of food.
Food and Beverage Council members include Coca-Cola
Amatil, Mars, and Cadbury- Schweppes.
The takeaway food industry, which includes companies
such as McDonald's, is also believed to be close to
finalising a new agreement on rules for marketing to
children.
Food and Grocery Council chief Kate Carnell said the
code would ensure only healthy foods and drinks would be
advertised during TV programs watched mainly by primary
school children.
"We don't think the nanny state or lots of censorship is
what this is about," Ms Carnell said. "This is a
particular chunk of programs where often younger
children are watching on their own and may not be mature
enough yet to make healthy decisions for themselves."
But junk food could still be advertised on TV programs
watched by teenagers and on PG-rated shows, which
parents and children should be viewing together.
An independent arbiter and complaints system will be
established to ensure participating companies comply.
The companies will develop action plans to show how they
will comply with the code's principles.
Ms Carnell said food and beverages marketed to children
aged under 12 would have to meet "established scientific
or Australian government standards".
"Our aim in developing the initiative is to provide a
framework for food and beverage companies to promote
healthy dietary choices and lifestyles to Australian
children," she said.
Ms Carnell said some food companies were likely to cease
advertising altogether during children's TV programs,
while others would only run ads relating to healthy
products.
The Food and Beverage Council will release details of
the advertising code in a submission to the Australian
Communications and Media Authority.
In August, ACMA said it was not considering restrictions
on food and beverage advertising to children.
A recent survey found that most children don't eat
enough fruit and vegetables and almost a quarter are
overweight.
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