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News Brief: Campaign for a
Commercial-Free Childhood
PROMO
Xtra
October 29, 2008
CAMPAIGN FOR A COMMERCIAL-FREE CHILDHOOD: sent a letter
to 24 toymakers and retailers urging them to market to
parents, not to kids, this holiday season, in light of
the current economic downturn and the financial burden
many families are feeling. “We understand the need to
create awareness of your products,” says the letter sent
to CEOs at Mattel, Toys “R” Us, Disney, Ganz, V-Tech and
others. “We urge you to do that by advertising directly
to parents instead of enlisting children as lobbyists
for their holiday gifts. Since it’s parents, not
children, who can truly understand their family’s
financial situation in these difficult times, it is more
important than ever that you respect their authority as
gatekeepers.” Boston-based CCFC is also encouraging
parents to write to the companies and share their
concerns.
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