We have an important opportunity to protect kids and teens from unscrupulous online marketers.
Tracking the online movements of children and teens -- and collecting their personal data -- is big business. Companies sell information they collect to advertisers and data brokers to use for targeted advertising. Recently proposed bipartisan legislation will empower parents to protect children against the increasingly sophisticated surveillance used by online marketers.
Will you take a minute to urge your Senators and Representative to cosponsor the Do Not Track Kids Act?
Please visit http://www.house.gov/representatives/find/ to find your Representative and http://www.senate.gov/general/contact_information/senators_cfm.cfm to find your Senators. And then call the United States Capitol switchboard at 202-224-3121 to ask for their respective offices.
Sample phone script:
"I'm calling to urge you to please cosponsor the Do Not Track Kids Act. We need to shield kids and teens from online tracking and ad targeting and ensure their privacy is intact. Parents need the tools to protect their kids when they use the Internet."
The Do Not Track Kids Act would require companies to get parental consent for children under 13 and consent from teens aged 13-15 in order to send targeted advertising to them. It would also require companies to get parental consent for children under 13 and consent from teens aged 13-15 in order to collect their personal and location information. The bill also requires websites to have an "eraser button" that allows users aged 15 and under to control information they previously posted, so that youthful mistakes won't haunt them as they apply for college or a job and beyond. That's why CCFC supports this critical legislation.
So please take a moment to urge your Senators and Representative to support the Do Not Track Kids Act. And then please help us spread the word about this critical legislation.
Spread the word!