|
|
 |
In a letter dated September 29, 2009 from FTC Chairman Jon Liebowitz, the FTC agreed to investigate the marketing plans for several films rated PG-13 for violent content.
Citing thousands of
child-targeted promotions for a slew of
violent summer blockbusters, the Campaign for a Commercial-Free
Childhood sent a letter on June 24, 2009 to the Chairman of the Federal Communications Commission, urging the FTC to to ensure that PG-13 movies are not marketed to young children.
In 2008, in response to a complaint by CCFC,
the FTC urged the Motion Picture Association of America to develop an
“explicit policy, incorporating objective criteria” to “ensure
that PG-13 movies are not marketed in a manner inconsistent with
their rating,” but 16 months later, children's television stations continue to barrage young viewers with ads promoting violent PG-13 movies and their related merchandise.
Read the press release>
Read CCFC's Petition to the FTC>
G.I. Joe: Rise of the Cobra | Transformers: Revenge of the Fallen | Terminator Salvation | Star Trek | X-Men Origins: Wolverine |
| |
GI Joe: The Rise of Cobra
Release Date: August 7, 2009
MPAA Rating: PG-13
MPAA Rating Reason: Rated PG-13 for strong sequences of action violence and mayhem throughout.
Fast Food Promotional Partner: Burger King |
|
Television Advertising:
# of Commercials |
Product |
Date |
Time |
Channels |
553 |
Movie Advertisement |
7/6/09 to 8/23/09 |
6:00 AM to 8:00 PM |
Nickeloden, Cartoon Network, NickToons |
407 |
Burger King G.I. Joe Kids Meal |
8/1/09 to 8/23/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons |
679 |
Toys |
7/6/09 to 8/23/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons, Disney XD |
Related Merchandise: 75 movie-related toys being sold for children as young as 2.
|
Transformers: Revenge of the Fallen
Release Date: June 24, 2009
MPAA Rating: PG-13
MPAA Rating Reason: Rated PG-13 for intense sequences of sci-fi action violence, language, some crude and sexual material, and brief drug material.
Fast Food Promotional Partner: Burger King |
|
Television Advertising:
# of Commercials |
Product |
Date |
Time |
Channels |
823 |
Movie Advertisement |
5/24/09 to 7/19/09 |
6:00 AM to 8:00 PM |
Nickeloden, Cartoon Network, NickToons, Disney XD |
584 |
Burger King Transformers Kids Meal |
6/22/09 to 7/19/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons, Disney XD |
1017 |
Toys |
6/1/09 to 8/23/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons, Disney XD |
Related Merchandise: 88 movie-related toys being sold for children as young as 2.
|
| |
Terminator Salvation
Release Date: May 21, 2009
MPAA Rating: PG-13
MPAA Rating Reason: Rated PG-13 for intense sequences of sci-fi violence and action, and language. |
|
Television Advertising:
# of Commercials |
Product |
Date |
Time |
Channels |
175 |
Toys |
5/22/09 to 6/9/09 |
6:00 AM to 8:00 PM |
Nickeloden, Cartoon Network |
Related Merchandise: 22 movie-related toys being sold for children as young as 2.
|
| |
Star Trek
Release Date: May 8, 2009
MPAA Rating: PG-13
MPAA Rating Reason: Rated PG-13 for sci-fi action and violence, and brief sexual content.
Fast-Food Promotional Partner: Burger King |
|
Television Advertising:
# of Commercials |
Product |
Date |
Time |
Channels |
428 |
Movie Advertisement |
3/28/09 to 6/6/09 |
6:00 AM to 8:00 PM |
Nickeloden, Cartoon Network, NickToons |
486 |
Burger King Star Trek Kids Meal |
5/4/09 to 6/14/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons, Disney XD |
346 |
Toys |
5/11/09 to 6/14/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network |
Related Merchandise: 82 movie-related toys being sold for children as young as 4.
|
| |
X-Men Origins: Wolverine
Release Date: May 1, 2009
MPAA Rating: PG-13
MPAA Rating Reason: Rated PG-13 for intense sequences of action and violence, and some partial nudity. |
|
Television Advertising:
# of Commercials |
Product |
Date |
Time |
Channels |
355 |
Movie Advertisement |
3/17/09 to 5/1/09 |
6:00 AM to 8:00 PM |
Nickeloden, Cartoon Network |
299 |
Toys |
3/30/09 to 5/3/09 |
6:00 AM to 8:00 PM |
Nickelodeon, Cartoon Network, NickToons, Disney XD |
Related Merchandise: 7 movie-related items including action figures, a backpack, skateboard, and helmet being sold for children as young as 4.
|
| |
|
STAY INFORMED |
|
|
Links |
Press |
For Trailers, Green Now Means Watch Carefully
Chicago Sun-Times, September 4, 2009 |
Transformers Movies Caught in FCC Content Filtering Inquiry
Ars Technica, August 26, 2009 |
CCFC Takes Aim At PG-13 Film Ads In Letter to FTC
Broadcasting & Cable, August 5, 2009 |
Scene Stealer: The Web Is Pouncing on Hollywood's Ratings
The New York Times, July 25, 2009 |
Is Transformers A True Box Office Success or An Exploitation of Children
Examiner.com, June 29, 2009 |
Children Are Too Frequent Targets of PG-13 Movie Ads, Group Charges
The New York Times, June 24, 2009 |
|
|
|