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One Screen for Babies is Bad Enough

As if urging parents to use television or tablets with babies isn’t bad enough, AT&T has partnered with BabyFirst to introduce the first-ever “second screen” experience for infants and toddlers. The new BabyFirstTV U-verse app encourages babies to use an iPad while watching TV. The American Academy of Pediatrics recommends no screen time for children under two. When there’s no evidence that even one screen benefits babies, marketing a second one is unconscionable. Please tell AT... Read more...

Tell the USDA: Schools should be commercial-free

The U.S. Department of Agriculture (USDA) has proposed new guidelines that could help limit junk-food marketing in schools. It’s a laudable effort -- but there’s a problem. As written, the USDA's guidelines inadvertently green light the practice of in-school marketing -- the first time any federal agency has done so. The proposed guidelines require local education agencies “to implement policies for the marketing of foods and beverages on the school campus during the school day consistent with... Read more...

Stand up for Massachusetts Students' Privacy

The world of advertising is radically transforming. The prize is no longer our eyes in front of a television, but information about who we are, what we like, and how we’re vulnerable. Our public schools, which collect a wealth of personal information about students, are now particularly alluring targets for corporate marketers. A recent survey by Fordham’s Center on Law and Information Policy (CLIP) found that 95% of school districts rely on cloud services for a wide array of... Read more...

Support the Do Not Track Kids Act

We have an important opportunity to protect kids and teens from unscrupulous online marketers. Tracking the online movements of children and teens -- and collecting their personal data -- is big business. Companies sell information they collect to advertisers and data brokers to use for targeted advertising. Recently proposed bipartisan legislation will empower parents to protect children against the increasingly sophisticated surveillance used by online marketers. Will you take a minute to... Read more...

School Bus Ad Action Center 2014

The commercialization of our schools could get a lot worse in the coming months.Currently, only Texas, Arizona, Colorado, Tennessee, Massachusetts, New Jersey, Utah, Nevada, and New Mexico allow advertising on the exterior of school buses. Some others, such as Pennsylvania, allow ads inside school buses. But more states are considering overturning their long-standing prohibitions on school bus ads in a misguided attempt to solve their budget deficits. The financial plight of schools is... Read more...

Tell Fisher-Price: No iPad bouncy seats for infants!

There are so many awful screen products for babies these days, but the Fisher-Price Newborn-to-Toddler Apptivity™ Seat for iPad® device is the worst yet. The Apptivity Seat is a bouncy seat for an infant—with a place for an iPad directly above the baby’s face, blocking his or her view of the rest of the world. Babies are literally a captive audience. Please take a moment to tell Fisher-Price to pull the plug immediately on this terrible product. The Apptivity Seat is the ultimate electronic... Read more...

Shut Down HappyMeal.com

"If you have $1 to spend on marketing, spend it on kids." – Ray Kroc, founder, McDonald’s. For years, McDonald’s has been the worst-of-the-worst when it comes to marketing to kids. No other brand targets young children so relentlessly. And the consequences are dire: junk food consumption is linked to a host of diet-related diseases, including Type 2 diabetes. And at time when parents and advocates for children are urging junk food marketers to stop targeting children, McDonald’s... Read more...

Help Us Stop the Deceptive Advertising of Baby Apps

Update: August 15 -- Just five days after being cited in CCFC’s complaint to the Federal Trade Commission, Open Solutions stopped making educational claims about its apps for babies. The company eliminated all claims that their apps teach babies language, math, logic, and reading skills from their product promotions. As a result of Open Solutions' changes to their marketing, we’ve withdrawn our FTC complaint against them. It’s the latest in a long string of victories in CCFC’s... Read more...

Protect Students' Privacy

Update April 2014: Thanks to widespread parent protests, each of the nine states originally committed to participate in this controversial project have either officially withdrawn or have no plans to move forward. For all intents and purposes, inBloom is no longer a threat to students. Several states plan to help corporations profit from schoolchildren’s most sensitive and confidential information. Colorado, Illinois, Massachusetts, New York, and North Carolina are committed... Read more...

Save the Tooth Fairy!

CCFC has uncovered a ploy by past and present toy-industry executives who are looking to brand the Tooth Fairy. “Can you believe,” begins a video aimed exclusively at potential investors, “that a childhood character known by millions worldwide has not yet been licensed?” To the alluring “ca-ching” of a cash register ringing up sales, a voice-over exclaims, “With a target audience of 10 million US girls ages 6 to 10 who lose 20 teeth, that translates to 200 million Tooth-Fairy moments. And... Read more...

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