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CCFC's Summit |
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The
Commercialization of Childhood:How
Marketing Harms Children
Sept 10, 2001
New York City
Kids
have become fair game for marketers – that’s the harmful reality the
Commercialization of Childhood: How Marketing Harms Children summit will
address with a panel of distinguished educators, psychologists,
children’s advocates and physicians.
“Corporations
spend over $12 billion a year marketing to children, twice the amount
spent in 1992,” Dr. Linn says. “The trend is accelerating and it’s
time we responded honestly to marketing’s impact on our most
vulnerable citizens –children.” Dr. Levin adds, “We are deeply
concerned about the harm caused by the advertising industry’s
increasingly sophisticated strategies for marketing to children. These
practices contribute to obesity, eating disorders, violent and
sexualized behavior, and learning problems in school.”
Commercialization
of Childhood: How Marketing Harms Children
precedes a
Noon protest rally
across
the street from the Hyatt where “Have You Lost Your Marbles"
award will be given to some of the worst children’s
marketing offenders. Stop Commercial Exploitation of Children unites
more than 20 national and
regional organizations working for children.
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"Overview of the Commercialization of Childhood" by Susan Linn,
EdD, Associate Director of the Media Center at Judge Baker
Children’s Center in Boston and Instructor in Psychiatry, Harvard
Medical School. Her work on behalf of children has been featured on
Mister Rogers Neighborhood, Today, and Good Morning America. |
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"Commercialism and Children: Targeting the Unsuspecting" by
Steven P.Shelov, M.D., chairman of the department of Pediatrics
at Maimonedes Medical Center in Brooklyn, New York. |
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"The Psychology of Childhood Consumerism: You Are What You Buy"
by Allen Kanner, PhD, psychologist at the Wright Institute in
Berkeley, California. |
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"Research on Materialism and Well-being" by Tim Kasser, PhD,
Associate Professor of Psychology at Knox College in Galesburg,
Illinois. His book, The Value of Materialism: A Psychological
Inquiry, will be published in the spring of 2002 by MIT Press. |
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"Fighting For Our Kids' Souls: Parental Concerns About Marketing
Mania" by Eric Brown, Communications Director - The Center
for a New American Dream in Takoma Park, Maryland. |
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"Do You See What I See?" by Joe Kelly, executive Director of
Dads and Daughters in Duluth, Minnesota. Broadway Books releases his
book, Dads and Daughters: How to Inspire, Understand, and Support
Your Daughter When She’s Growing Up So Fast in April, 2002. |
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"The Dress Mess: Commercialism and Fashion-Related Challenges to
Youth" by Velma LaPoint, PhD, Associate Professor of Human
Development and Psycho-Educational Studies in the School of
Education, |
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"Schools Should be Commercial Free Zones" by Andrew Hagelshaw,
Executive Director of the Center for Commercial-Free Public
Education in Oakland, California. |
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"A High School Student's Perspective on Marketing in Schools" by
Nell Geiser, a senior at New Vista high school in Boulder
Colorado and writing a book about youth organizing. |
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"How Food Marketers Endanger the Health of School Children" by
Jane Levine, EdD, Co-founder of Kids Can Made A Difference in
Kittery Point, Maine. |
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"Commercialism as Stress in Family Life" by Priscilla Hambrick-Dixon,
PhD, Assistant Professor in the School of Education at Hunter
College-City University of New York. |
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"Commercialism As A Source of Stress in Family Life" by Enola
Aird J.D., Director of The Motherhood Project at the Institute
for American Values. |
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"Deadly Persuasion: Marketing Alcohol & Tobacco to Children" by
Jean Kilbourne, EdD, Visiting Research Scholar at the Wellesley
Centers for Women; author of Can't Buy My Love: How Advertising
Changes the Way We Think and Feel; and producer of films
including "Pack of Lies” and “Killing Us Softly.” |
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"The Hazards of Marketing Violence to Children" by Diane Levin,
PhD, Professor of Education at Wheelock College in Boston and
author of Remote Control Childhood?: Combating the Hazards of
Media Culture and Teaching Young Children in Violent Times:
Building a Peaceable Classroom. She is a founder of Teachers
Resisting Unhealthy Children Entertainment (TRUCE) and the program
"Media Education in a Violent Society." |
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"Coping with the Marketing of Media Violence: The Promise and
Limitations of Media Literacy" by Joanne Cantor, PhD,
Professor Emeritus at the University of Wisconsin-Madison Department
of Communication Arts. She is the author of Mommy I'm Scared: How
TV and Movies Frighten Children and What We Can Do To Protect Them. |
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"Just Click and Buy: Interactive Media and the Commercialization of
Youth" by Amy Aidman, PhD, Senior Research Fellow for the
Center for Media Education, a non-profit research and policy
organization that focuses on issues concerning children, youth, and
the media environment. |
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"The Hidden Cost of 'Free' Information" by Alan Warhaftig,
Director of Learning in the Real World |
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"Reducing Children to Dollars and Cents" by Joan Almon,
Coordinator of the Alliance for Childhood in College Park, Maryland,
which published Fool's Gold: A Critical Look at Computers in
Childhood. |
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"The Swedish Ban on Advertising to Children" by Nina Ersman,
Press Counselor, Embassy of Sweden |
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