CCFC Files FTC Complaint Against Baby Einstein,  Brainy Baby, & BabyFirstTV

On May 1, 2006, CCFC filed a complaint with the Federal Trade Commission against Baby Einstein and Brainy Baby, two of the leading producers of videos for infants and toddlers, for false and deceptive advertising.  On June 13, CCFC added BabyFirstTV, the first television channel for infants and toddlers, to their complaint.  Links to CCFC's complaint and supporting documentation are below.  Please note: You will need Adobe Acrobat (version 6.0 or higher) in order to view these documents. 

CCFC's Complaint Against Baby Einstein and Brainy Baby

 Attachments for Baby Einstein/Brainy Baby Complaint

1. Front of Baby Einstein box showing the “bonus learning” sticker
2. About us section of Baby Einstein website
3. Baby Einstein website descriptions of videos, (1) Baby Wordsworth, (2) Baby da Vinci, (3) Numbers Nursery
4. Baby Einstein headings to testimonials
5. Baby Einstein advertisement photocopy from Pregnancy magazine buyers guide 2005
6. Baby Einstein history section of website
7. Baby Einstein DVD insert photocopy – mention of parent interaction
8. Baby Einstein testimonials about videos as babysitter
9. Brainy Baby back of DVD box
10. Brainy Baby infant learning pack front of box
11. Brainy Baby front of Left Brain DVD box
12. Brainy Baby front page
13. Brainy Baby About Us section
14. Brainy Baby Product descriptions
15. Brainy Baby advertisement photocopy from Pregnancy magazine buyers guide 2005.
16. Baby Einstein Amazon testimonials
17. Brainy Baby Amazon testimonials