Achievements

We Did It! FTC Takes Decisive Action Against "Your Baby Can Read"

We've got great news about our ongoing efforts to hold the so-called "genius baby" industry accountable for its false and deceptive marketing. Today, the Federal Trade Commission filed false advertising charges against the marketers of "Your Baby Can Read," a video series which retailed for as much as $200.

Scholastic Drastically Cuts Corporate-Sponsored Materials

Thanks to you, schools will be less inundated with commercialism this fall.  In response to CCFC’s three-month campaign, Scholastic has agreed to cut way back its production and distribution of corporate-sponsored teaching materials.  Late last week, Scholastic contacted us to let us know that it was reducing its InSchool Marketing division—which  produces teaching materials sponsored by corporations, nonprofits, and government agencies—by approximately 40%.  And the overwhelming majority of cuts are coming from its corporate-sponsored materials.  You can read more about it in today’s

We did it! Scholastic Pulls Coal Industry-Funded Curriculum

Late Friday, Scholastic, one of the world’s largest educational publishers, announced that it would immediately stop distributing “The United States of Energy,” a controversial fourth grade curriculum paid for by the American Coal Foundation.  The announcement came just two days after CCFC and Rethinking Schools launched a campaign demanding that Scholastic stop pushing coal in elementary schools.  It is a significant victory for anyone who believes that schools should be free of industry PR and teach fully and honestly about coal and other forms of energy.

With Students Leading the Way, Toronto Says No To Video Ads in Schools

by: 

Josh Golin

Great news! Last night, the Toronto District School Board rejected a proposal to install digital monitors in more than 70 area high schools. The monitors would have been used for news and school announcements and to showcase student projects. The catch? Thirty-percent of the air time – or two hours a day – would have been reserved for ads.

Sell Our Kids To Advertisers? No Thanks, Says San Diego

by: 

Josh Golin

Huzzah to the San Diego Board of Education!

San Diego school board members were once intrigued by the thought of allowing ads on campus to help soften the blow of budget cuts, but they turned uncomfortable once they learned more.

The board voted 4-1 Tuesday to reject a plan to allow ads in hallways, cafeterias, libraries and other places on school campuses. Nine months ago, the same board directed staff to research the idea.

Another CCFC Victory: Disney Offers Refund on Baby Einstein Videos

We've got great news.  CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success.  We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.  The refund is only available for a limited time, so please help us spread the word now!

We Did It! No More BusRadio

Thanks to CCFC members across the country, when children ride school buses today, they won’t be subjected to specially designed student-targeted ads for Barbie and Cingular Wireless or entreaties to spend their after-school hours watching TV and playing videogames. After CCFC’s three-year campaign. BusRadio - the company that planned to "take targeted student marketing to the next level" - ceased operations yesterday.

Scholastic Expels the Bratz from School

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.

We did it! McDonald's Report Card Ads Expelled from Seminole County

Thanks to the efforts of CCFC members, McDonald's has ended its controversial report card advertising in Seminole County, Florida.  Children in kindergarten through fifth-grade had been receiving their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance.  CCFC was alerted to the advertising by Seminole County parent Susan Pagan and launched a campaign, which resulted in nearly 2,000 letters to McDonald's and plenty of bad publicity for the fast food giant.

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