Fire Shrek! List of Shrek Food

Citing the numerous junk food promotions linked to Dreamworks’ May 18th  release of Shrek the Third, the Campaign for a Commercial-Free Childhood (CCFC) has launched a letter-writing campaign to urge the U.S. Department of Health and Human Services (HHS) to remove  Shrek from his role as spokescharacter for the department’s healthy lifestyles and childhood obesity campaign.  CCFC found 17 separate food promotions featuring more than seventy different products, most of which are for energy-dense, low-nutrient foods. Many of the promotions are targeted directly to preschoolers and children as young as two.   A complete list is below.

Shrek Food

  1. Sierra Mist – tie-in w/ movie;  TV ads will feature characters from the movie.

  2. Cheetos - limited-edition version of its salty snacks that will turn consumers' mouths green.

  3. McDonald’s – Shrek TV commercials; Happy Meal Tie-in (http://www.dreamworksanimation.com/dwa/opencms/company/partners/)

  4. Sour Skittles – Shrek on packaging; New Shrek Flavors; special Shrek website with Shrek products redeemable with Ogre Bucks from wrappers.

  5. M&M’s – Skrek on packaging – “ogre sized”; Shrek M&M TV commercial (http://us.mms.com/us/fungames/tv/); Shrek M&M’ toy cars(http://www.buddystoys.com/products/C387821SKDG.php)

  6. Snickers – on packaging; Shrek tattoos inside.

  7. Kellogg’s Shrek the Third cereal.

  8. Keebler® E.L. Fudge® Double Stuffed cookies; Keebler® E.L. Fudge® Original cookies:; Keebler® Grahams Cinnamon: Keebler® Grahams Honey: Keebler® Grahams Original: - Shrek straw offer on package – for Ages 2 and UP

  1. Kellogg's® Pop-Tarts® Frosted Blueberry toaster pastries: 12 ct Specially Marked;Kellogg's® Pop-Tarts® Frosted Brown Sugar Cinnamon toaster pastries: 12 ct Specially Marked; Kellogg's® Pop-Tarts® Go-Tarts!™ Frosted Brown Sugar Cinnamon: 10 ct Specially Marked; Kellogg's® Pop-Tarts® Frosted Cherry toaster pastries: 12 ct Specially Marked; Kellogg's® Pop-Tarts® Go-Tarts!™ Frosted Chocolate Fudge: 10 ct Specially Marked; Kellogg's® Pop-Tarts® Frosted S'Mores toaster pastries: 12 ct Specially Marked; Kellogg's® Pop-Tarts® Frosted Strawberry toaster pastries: 12 ct Specially Marked; Kellogg's® Pop-Tarts® Go-Tarts!™ Frosted Strawberry: 10 ct Specially Marked; Kellogg's® Pop-Tarts® Frosted Wild Berry toaster pastries: 12 ct Specially Marked Kellogg's® Pop-Tarts® Strawberry toaster pastries: 12 ct Specially Marked; Shrek and Donkey Helmut Hats on package– for ages 5 and up.

  2. Keebler® Gripz™ Chips Deluxe® cookies: Keebler™ Town House® Original Crackers; Kellogg's® Rice Krispies Treats® Original bars: Kellogg's® Rice Krispies Treats® Split Stix™ Chocolatey: Sunshine® Cheez-It® Gripz® crackers: Sunshine® Cheez-It® Original snack crackers:  Swamp Soccer Ball offer on package – for ages 3 and UP

  1. Kellogg's® Crispix® cereal: 12 oz Specially Marked; Kellogg's® Mini-Wheats® Frosted Bite Size cereal: 19 oz Specially Marked; Kellogg's® Mini-Wheats® Frosted Maple & Brown Sugar cereal: 16.5 oz Specially Marked;Kellogg's® Mini-Wheats® Frosted Strawberry Delight cereal: 16.3 oz Specially Marked – Shrek Bowl offer on package.

  1. Kellogg's® Apple Jacks® cereal: 11 oz Specially Marked; Kellogg's® Berry Krispies™: 14.7 oz Specially Marked;Kellogg's® Corn Pops® cereal: 10.9 oz Specially Marked;Kellogg's® Froot Loops® cereal: 11 oz Specially Marked;

  2. Kellogg's® Frosted Krispies® cereal: 12.5 oz Specially Marked; Kellogg's® Honey Smacks® cereal: 13.1 oz Specially Marked; Kellogg's Frosted Flakes® cereal: 15 oz Specially Marked; Kellogg's Smorz™ cereal: 10.5 oz Specially Marked; Kellogg's® Marshmallow Froot Loops™ cereal: 12.6 oz Specially Marked; Kellogg's® Mini-Swirlz™ Peanut Butter cereal: 15.9 Specially Marked; Kellogg's® Rice Krispies Treats® cereal: 14.2 oz Specially Marked; Kellogg's® Rice Krispies® cereal: 12 oz Specially Marked; Kellogg's® Rice Krispies® With Real Strawberries: 10.5 oz Specially Marked – Shrek boogie board offer on package – ages 5 and up

  1. Kellogg's® Apple Jacks® cereal: 19.1 oz Specially Marked; Kellogg's® Cocoa Krispies™ cereal: 17.5 oz Specially Marked; Kellogg's® Corn Pops® cereal: 19.5 oz Specially Marked; ; ellogg's® Eggo™ Cereal Cinnamon Toast: 13.8 oz Specially Marked; Kellogg's® Eggo™ Cereal Maple Syrup: 13.5 oz Specially Marked; Kellogg's® Froot Loops® cereal: 19.7 oz Specially Marked; Kellogg's® Froot Loops® 1/3 Less Sugar cereal: 13.3 oz Specially Marked; Kellogg's® Honey Smacks® cereal: 17.6 oz Specially Marked; Kellogg's Frosted Flakes® cereal: 23 oz Specially Marked; Kellogg's Frosted Flakes® 1/3 Less Sugar cereal: 17.5 oz Specially Marked; Kellogg's® Mini Swirlz™ Cinnamon Bun cereal: 10 oz Specially Marked; Kellogg's® Rice Krispies® cereal: 18 oz Specially Marked -- Shrek kNight Light offer on package.

  1. Kellogg's® Eggo® Buttermilk Pancakes: 12 ct Specially Marked; Kellogg's® Eggo® Chocolate Chip waffles: 10 ct Specially Marked; Kellogg's® Eggo® French Toaster Sticks Cinnamon: 32 sticks (8 slices) Specially Marked; Kellogg's® Eggo® Toaster Swirlz™ Cinnamon Roll Minis: 8 ct Specially Marked; Kellogg's® Eggo® Cinnamon Toast waffles: 10 ct Specially Marked; Kellogg's® Eggo® Flip Flop™ Brown Sugar Cinnamon waffles: 8 ct Specially Marked; Kellogg's® Eggo® Flip Flop™ Choco-'Nilla waffles: 8 ct Specially Marked; Kellogg's® Eggo® Homestyle waffles: 16 ct Specially Marked; Kellogg's® Eggo® Minis Pancakes: 40 ct Specially Marked; Kellogg's® Eggo® Minis Homestyle waffles: 10 ct Specially Marked; Kellogg's® Eggo® French Toaster Sticks Original: 32 sticks (8 slices) Specially Marked – Shrek Donkey chatterbox offer on packages for 5 and UP.

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