Star Wars Food Promotions and Selected Nutritional Information

Star Wars: Episode III – Revenge of the Sith promotes unhealthy eating, according to a review conducted by the Campaign for a Commercial-Free Childhood (CCFC). Sixteen separate food promotions feature twenty-five different products, most of which are devoid of nutrients, filled with empty calories and targeted directly to young children. A complete list of Star Wars: Episode III food and beverage promotions is below.

STAR WARS FOOD PROMOTIONS AND SELECTED NUTRITIONAL INFORMATION*

SOFT DRINKS
The Promotion

Specially marked 12 and 24 packs of Pepsi, Diet Pepsi, caffeine-free Diet Pepsi, Mountain Dew, Diet Mountain Dew and Sierra Mist include an entry to the “Call Upon Yoda” sweepstakes.

Many of the prizes – including Star Wars toys, the Lego Star Wars Video Game, and a Hasbro 100 piece puzzle – are clearly chosen for their appeal to young children.

Nutritional Information
A twelve-ounce can of Pepsi has 150 calories, 40 grams of sugar, and 37.5 mg of caffeine.
A twelve-ounce can of Mountain Dew has 170 calories, 46grams of sugar and 25mg of caffeine.
A twelve-ounce can of Sierra Mist has 140 calories and 39 grams of sugar.

The Promotion
Slurpees served in collectible Star Wars cups with lids shaped like Darth Vader. There are four different cups to collect. 7-11’s website features a Darth Dew advergame.

Nutritional Information
A twelve-ounce slurpee contains 165 calories and 43.5 grams of sugar.

FAST FOOD
The Promotion

Burger King Children’s Meals feature Star Wars Super D Toys. The promotion lasts 6 weeks and there are 31 Super D Toys. In order to collect all 31 toys, kids will have to eat at Burger King 5 times per week.

Nutritional Information
A typical Children’s Meal (a cheeseburger, small fries, and kids’ size coke) has 690 calories, 28 grams of fat, 35 grams of sugar, and 23 grams of caffeine.

CEREALS
The Promotion

Limited Edition Kellogg’s Star Wars Sweetened Oats Cereal with Marshmallows.
The boxes feature games and mazes clearly designed for young children.

Nutritional Information
A two-ounce serving of Sweetened Oats Cereal with Marshmallows contains 220 calories and 26 grams of sugar

The Promotion
Kellogg’s Apple Jacks and Raisin Bran Crunch feature Star Wars characters on the box and include Jedi Mind Game cutout cards.

There are 36 Jedi Mind Game cards. Each box includes 12 cards. However, each box includes duplicate cards so families will have to buy several boxes of cereal in order to collect all 36.

Nutritional Information
A two-ounce serving of Apple Jacks contains 223 calories and 27 grams of sugar
A two-ounce serving of Raisin Bran Crunch contains 200 calories and 21 grams of sugar.

The Promotion
Offer of a light-saber spoon in 19.5 ounce boxes of Kellogg’s Corn Pops

Nutritional Information
A two-ounce serving of Corn Pops contains 230 calories and 26 grams of sugar.

POP TARTS
The Promotion
Limited Edition Lava Berry Explosion Pop Tarts. The box features different Star Wars characters on the front of the box and a Jedi Challenge for kids on the back of the box.

Nutritional Information
Two Lava Berry Pop Tarts contain 400 calories, 10 grams of fat, and 38 grams of sugar

The Promotion
A chance to win a Darth Vader voice changer when you open strawberry Pop Tarts, brown sugar and cinnamon Pop Tarts, and s’more Pop Tarts. Only large boxes (22 oz) have contest entries.

Nutritional Information
Two strawberry Pop Tarts have 400 calories, 10 grams of fat, and 30 grams of sugar.
Two brown sugar and cinnamon Pop Tarts have 420 calories, 14 grams of fat, and 32 grams of sugar
Two s’more Pop Tarts have 400 calories, 12 grams of fat, and 36 grams of sugar.

CANDY
The Promotion
Seventy two Collectible M&M limited edition Star Wars wrappers. In order to collect all 72 wrappers, a child would have to buy 45 pounds of M&M’s.

Nutritional Information
A 3.14 ounce bag of milk chocolate M&M’s (the smallest package available in the promotion) contains 440 calories, 19 grams of fat, and 56.5 grams of sugar.

A 3.27 ounce bag of peanut M&M’s (the smallest package available in the promotion) contains 480 calories, 26 grams of fat, and 48 grams of sugar.

The Promotion
Forty-eight collectible Star Wars Skittle wrappers. In order to collect all 48 wrappers, a child would have to buy 18 pounds of Skittles

Nutritional Information
A 2.17-ounce bag of Original Flavor, Tropical, or Wild Berry Skittles (the smallest package available in the promotion) contains 240 calories, 2.5 grams of fat, and 45 grams of sugar.

A 2.17-ounce bag of Sour Skittles contains 200 calories, 2 grams of fat, and 37 grams of sugar.

The Promotion
A limited edition Star Wars Pez dispenser.

Nutritional Information
One roll of Pez contains 35 calories and 9 grams of sugar.

COOKIES
The Promotion:
Keebler Limited Edition Lava Stripe Fudge Covered Shortbread Cookies

Nutritional Information
Three cookies have 160 calories, 8 grams of fat, and 11 grams of sugar.

The Promotion
A limited edition Star Wars cookie jar is available for $6.99 and 3 UPC’s from Keebler Rainbow Chips Deluxe, Chocolate Chips Deluxe, Chips Deluxe Chocolate Lovers, Keebler Grasshopper Fudge Mint, E.L. Fudge Double Stuffed, or E.L. Fudge Original cookies.

Nutritional Information
Three Keebler Rainbow Chips Deluxe cookies have 240 calories, 12 grams of fat, and 15 grams of sugar.
Three Chocolate Chips Deluxe cookies have 240 calories, 13.5 grams of fat, and 15 grams of sugar.
Three Chips Deluxe Chocolate Lovers cookies have 240 calories, 13.5 grams of fat, and 18 grams of sugar
Three E.L. Fudge Double Stuffed cookies have 120 calories, 13.5 grams of fat and 21 grams of sugar.
Three E.L. Fudge Original cookies have 195 calories, 15 grams of fat, and 13.5 grams of sugar.

SNACKS
The Promotion
Limited edition Kellogg’s Star Wars Fruit Snacks feature Star Wars characters on the box.

Nutritional Information
One pouch of Star Wars Fruit Snacks contains 80 calories and 14 grams of sugar.

The Promotion
Limited Edition Star Wars Frito Lay Cheetos. The Cheetos change colors in your mouth.

Nutritional Information
Two-ounces of Cheetos contains 320 calories and 20 grams of fat.

The Promotion
Exclusive Star Wars posters for $2.99 and 2 UPC’s from Sunshine Cheez-Its.

Nutritional Information
One serving (27 crackers) of Cheez-Its contains 160 calories and 8 grams of fat.

The Promotion
Kudos Bars feature Star Wars Trading Cards

Nutritional Information
One Kudos Snickers Bar has 100 calories, 3.5 grams of fat, and 10 grams of sugar.
One Kudos Chocolate Chip Bar has 130 calories, 5 grams of fat, 13 grams of sugar.
One Kudos M&M Bar contains 100 calories, 3 grams of fat, and 10 grams of sugar.
One Kudos Peanut Butter Bar contains 130 calories, 3 grams of fat, and 13 grams of sugar.

 

 

*Thanks to Sarah Thomas for research assistance and to Tim Harrod at blog.stayfreemagazine.org who first discovered the enormous quantities involved in the M&M's and Skittles promotions.

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