CCFC Blog

Major food companies, such as Kraft, Kellogg's and General Mills, have joined with the advertising industry to form the Alliance for American Advertising, a lobbying group "to defend the right to advertise to children." In response, the Campaign for a Commercial-Free Childhood has drafted a Statement on the Rights of Children, Families, and Food Marketers. The statement has already been endorsed by leading experts in child development, nutrition, and public health, as well as more than 50 organizations that advocate for children. Please take a moment to add your name to the statement and join the growing alliance of those who value children more than the bottom line. A Statement on the Rights of Children, Families, and Food...
Senator Tom Harkin (D-Iowa) was the first recipient of the Fred Rogers Integrity Award.  In 2004, Senator Harkin risked the ire of corporate America by introducing the HeLP America Act, a bill that includes several provisions to protect children from commercial exploitation. Most importantly, the bill would reinstate the Federal Trade Commission's authority to restrict marketing to children; child-directed marketing has escalated exponentially since corporate lobbyists persuaded Congress to rescind the FTC's power to regulate advertising to children in 1980. If passed, the act will also help protect children from tobacco advertising, and limit the marketing of unhealthy food in schools.  Senator Harkin, pictured with CCFC's Enola Aird,...
On January 18, 2005, CCFC, the Center for Science in the Public Interest and two Massachussetts parents announced their intent to file suit against Viacom and Kellogg to stop them from marketing junk food to young children. Below are answers to some frequently asked questions about the suit.   What are you trying to gain by this lawsuit? This is a lawsuit about protecting children’s health at a time when childhood obesity and Type 2 diabetes are major public health problems.  We want Viacom (the parent company of Nickelodeon) and Kellogg to stop marketing junk food to children under eight.  We have stated clearly that if Viacom and Kellogg stop this practice we will drop the suit.  ...
After three years of protests led by the Stop Commercial Exploitation of Children coalition, the advertising and marketing industry’s Golden Marble Awards have been suspended. The Golden Marbles celebrated the “most successful” (read: most lucrative) corporate marketing to kids regardless of its affect on the well-being of children and families. Presented every September in New York City, past awards heaped praise on child psychologists who advise the advertising industry on how to more effectively manipulate children for profit, as well as the explosion of “cross-promotion” that ties sales of junk food and junk toys in with popular children’s entertainment—movies like Shrek and Spy Kids, along with outlets like Nickelodeon and Cartoon...
After a national grassroots campaign led by the Stop Commercial Exploitation of Children coalition (SCEC), Scholastic Inc. has withdrawn its support for next month’s Golden Marble Awards in New York.  The nation’s leading educational publisher (and publisher of the best-selling Harry Potter books), Scholastic was listed as a corporate sponsor of the Golden Marbles, which celebrate artistry in children’s marketing without questioning the ethics of marketing to children. The Awards are hosted by Kidscreen magazine. Scholastic CEO Richard Robinson wrote, “We wanted to let you know that Scholastic will not be a sponsor this year for the Kidscreen Conference.  We appreciate your recognition that Scholastic has a long tradition of providing high...

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