CCFC Blog

We've got great news.  CCFC's ongoing campaign to stop the false and deceptive marketing of baby videos has had a stunning success.  We've persuaded the Walt Disney Company to offer a full refund to anyone who purchased a Baby Einstein DVD in the last five years.  The refund is only available for a limited time, so please help us spread the word now! Our 2006 Federal Trade Commission complaint forced Disney to stop claiming that Baby Einstein videos were educational for infants, but the company made no move to compensate parents who purchased them.  We thought parents deserved better.  So, with help from CCFC members like you, we kept the pressure on until Disney agreed to reimburse Baby Einstein customers.  The refund offer is a...
Turn Off Bus Radio
Thanks to CCFC members across the country, when children ride school buses today, they won’t be subjected to specially designed student-targeted ads for Barbie and Cingular Wireless or entreaties to spend their after-school hours watching TV and playing videogames. After CCFC’s three-year campaign. BusRadio - the company that planned to "take targeted student marketing to the next level" - ceased operations yesterday. BusRadio hoped to play its commercialized broadcasts for a captive audience of students on buses around the country, but CCFC and our network of parent activists opposed the company at every turn. Ending BusRadio is a tremendous victory for families and the growing movement to protect children from exploitative marketing.  No...
Advocates for children are demanding that Alloy Media and Marketing immediately remove ads for prescription drugs from its Channel One website. Channel One, the controversial in-school news program that makes viewing ads a compulsory part of the school day for grades six through twelve, was purchased by Alloy in 2007. As part of its user agreement with schools, Channel One has pledged not to market prescription drugs to its young audience. Yet ads for the prescription acne medications Differin and BenzaClin have been running on the Channel One website for at least the past week. Press Release> The Terms & Conditions of the Channel One school agreement states that prescription drugs will not be marketed on Channel One....
As the nation celebrates the first Mother’s and Father’s Days since the inauguration of President Obama, the Campaign for a Commercial-Free Childhood is urging the President to launch a systematic review of the regulations on marketing to children to determine whether they offer adequate protection for twenty-first century families.   CCFC has launched an online petition appealing to the President as a father of two young girls who has spoken openly about his concerns about commercial messages that sexualize children, glorify violence, and encourage materialism.  CCFC will deliver the petition, along with parent comments, to the White House for Father’s Day.  Here's what some of our members wrote: "Dear Mr. President, Happy Father’s...
In a letter dated September 29, 2009 from FTC Chairman Jon Liebowitz, the FTC agreed to investigate the marketing plans for several films rated PG-13 for violent content. Citing thousands of child-targeted promotions for a slew of violent summer blockbusters, the Campaign for a Commercial-Free Childhood sent a letter on June 24, 2009 to the Chairman of the Federal Communications Commission, urging the FTC to to ensure that PG-13 movies are not marketed to young children. In 2008, in response to a complaint by CCFC, the FTC urged the Motion Picture Association of America to develop an “explicit policy, incorporating objective criteria” to “ensure that PG-13 movies are not marketed in a manner inconsistent with their rating,” but 16 months...
On February 12, 2009 CCFC presented its 2009 TOADY (Toys Oppressive And Destructive to Young children) Award to the Barbie Dallas Cowboy Cheerleader Doll for worst toy of the year.  With 40% of the vote, Barbie sailed to victory over the Power Wheels Cadillac Escalade (21%), the Smart Cycle by Fisher Price (19%),  Baby Alive Goes Potty (10%) and The Lego Batman Video Game (10%).  While Barbie may have taken the day, each of the five exceptional finalists had its passionate supporters .  CCFC members explain who they voted for and why below: A "Wordle" of CCFC member votes for Barbie ...
January 2008 LUCKY ARROW Books w/ Product Non-Books Books w/Product Non-Books Emily the Emerald Fairy Pack (w/ fairy pen, stickers) Pokedex The Official Pokemon Pokedex Guide (w/ poster) Mad About Math: Brain Busters Math Games (board games) Spongebob Talent Show Pack (w/ 4-in-1 SpongeBob pen) Avatar Pack (w/ Avatar key chain) Haunted Kids Bone-Chilling Boxed Set (w/ pendant) Vampire Family: The 100th Greatest Day of School Pack (w/ tattoos) Friends 4 Ever Style Pack (w/ 2 lip gloss rings) Beat the Clock USA (w/ stopwatch) The Dog Best in Show Pack (w/ pug backpack clip) Nintendo Greatest Heroes and Foes Create and Trace Pack (w/ pencils) Dragon Slayers' Academy Pack (w/...
CCFC reviewed every item listed in Scholastic’s 2008 monthly fliers for its Lucky and Arrow book clubs. Items were classified as books, books sold with other products, and non-books. In Scholastic’s Lucky Book Club (for grades 2-3), 14% of the 910 items sold during 2008 were not books and an additional 20% of the items were books packaged with other products. In Scholastic’s Arrow Book Club (for grades 4-6), 14% of the 926 items were not books and an additional 18% of the items were books packaged with other products. Combined, 14% of the 1,836 items were not books and an additional 19% of the items were books packaged with other products. Below is a list of non-books and books sold with products in each book club by in January 2008. Click...
In reply comments filed today, the Campaign for a Commercial-Free Childhood (CCFC) elaborated its argument that the FCC should explicitly prohibit product placement and product integration in children’s programming and in prime time programming when children are likely to watch.  In response to comments filed by the media and marketing industries, CCFC argued that  “not only does the use of embedded advertising in television programming fail to provide any useful consumer information about a product, it is misleading because the very success of embedded advertising is predicated on obscuring the commercial message altogether.”  Click here for our reply Comments.
On October 27, 2008 CCFC sent a letter to the CEOs of twenty-four toy manufacturers and retailers calling for a moratorium on holiday advertising targeted to children. We also asked CCFC members and supporters to send letters as well.  We have received a reply from the Toy Industry Association and some of the major toy companies and retailers. We are pleased that ThinkFun has responded that they will not be advertising to children this holiday season.  Unfortunately, even in the midst of an economic crisis, JAKKS Pacific and Mattel still plan to target children with holiday ads. Toy Industry Association's Statement The Toy Industry Association notes with interest, but begs to disagree with, the Campaign for a...

Pages

Subscribe to CCFC Blog