CCFC Blog

After three years of protests led by the Stop Commercial Exploitation of Children coalition, the advertising and marketing industry’s Golden Marble Awards have been suspended. The Golden Marbles celebrated the “most successful” (read: most lucrative) corporate marketing to kids regardless of its affect on the well-being of children and families. Presented every September in New York City, past awards heaped praise on child psychologists who advise the advertising industry on how to more effectively manipulate children for profit, as well as the explosion of “cross-promotion” that ties sales of junk food and junk toys in with popular children’s entertainment—movies like Shrek and Spy Kids, along with outlets like Nickelodeon and Cartoon...
After a national grassroots campaign led by the Stop Commercial Exploitation of Children coalition (SCEC), Scholastic Inc. has withdrawn its support for next month’s Golden Marble Awards in New York.  The nation’s leading educational publisher (and publisher of the best-selling Harry Potter books), Scholastic was listed as a corporate sponsor of the Golden Marbles, which celebrate artistry in children’s marketing without questioning the ethics of marketing to children. The Awards are hosted by Kidscreen magazine. Scholastic CEO Richard Robinson wrote, “We wanted to let you know that Scholastic will not be a sponsor this year for the Kidscreen Conference.  We appreciate your recognition that Scholastic has a long tradition of providing high...

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