CCFC Blog

This is the first post in our new series CCFC Q&A: Commercial Quandaries for Modern Parents. Q: We made the mistake of letting Thomas into our almost-four-year-old's life and now he is obsessed. I like the wooden track as it encourages creativity and problem solving (and there are plenty of non-Thomas trains for it) but I cringe daily at the requests for ever more characters and so forth to add to his collection. I wish I had looked into it more before exposing him to it—we like trains in our family, that's about all the thinking that went into it. Is there any undoing this? I feel as though Britt Allcroft has a firm grip on our son's soul (and our bank account). :( —Jennifer ...
The TOADY (Toys Oppressive and Destructive to Young children) Award goes to the AT&T U-verse app by BabyFirst, the first two-screen experience for babies. Crystal Brunnelli of Raymond, NH explained why the U-verse app, which encourages babies to use an iPad while watching TV, is the worst of the worst: "This is insidious. It seems creative and interactive, but it's not the kind of creativity and interactivity that developing babies need, and may actually harm their development." For Laura LeClair of Sunderland, MA, BabyFirst's targeting of newborns earned her TOADY vote, "I've got to go with the 'toy' that's marketed to children ages 0-5. Really? Zero? Newborns should use this 2-screen abomination?" Other nominees had...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: LeapBand by LeapFrog Wearable screens are all the rage. Shouldn’t your little one have one too? The LeapFrog LeapBand, the first fitness tracker for...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: U-verse app by BabyFirst There’s no evidence that one screen benefits babies . . . so why not try two? Prepare your little one for a lifetime of...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: Anything app by Cartoon Network Worried your child doesn’t have an attention span long enough to consume his recommended daily dose of branded...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our next nominee is: Mini Mall by miWorld Finally a toy that nurtures little girls’ inner mall rat! Immerse your daughter in the mind-numbing commercialism of America’s...
Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards. In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the Worst Toy of the Year. From thousands of toys that promote precocious sexuality to children and push branded and screen-based entertainment at the expense of children’s play, CCFC has selected five exceptional finalists. Our first nominee is: Barbie Loves Girl Scouts by Mattel Help the Girl Scouts teach your daughter she can be anything . . . as long as she looks like Barbie! The Barbie...
The Center for Digital Democracy (CDD) and Campaign for a Commercial-Free Childhood (CCFC) filed comments today with the Federal Trade Commission (FTC), raising important questions about the Commission’s oversight of the Children’s Online Privacy Protection Act (COPPA). The comments came in response to an application submitted to the FTC by AgeCheq, Inc., which is seeking approval of its proposed “verifiable parental consent” (VPC) technology. VPC methods, such as credit card verification or parents calling a qualified representative and confirming their identities, are the protection families have from companies accepting consent from children instead of their parents. Without proposing such new method, AgeCheq’s approach to VPC purports...
Don Thompson, CEO of McDonald’s, was having a rough week. The day before, more than a thousand people had staged a raucous protest at McDonald’s headquarters to demand higher wages. Now, as Thompson addressed shareholders at his company’s 2014 Annual Meeting, a determined group of mothers from Corporate Accountability International’s #MomsNotLovinIt campaign were eager to question him about McDonald’s marketing practices. At the 2013 meeting, Thompson’s grilling by 9-year-old Hannah Robertson went viral and McDonald’s was so worried about incurring another PR disaster that they implemented a series of restrictive measures to limit the moms’ ability to speak. Against this tense backdrop, Sally Kuzemchak of Real Mom Nutrition (the only mom...
Great news! Today, the Federal Trade Commission announced a settlement with Dr. Robert Titzer, creator of the controversial Your Baby Can Read!, a $200 video series that encouraged parents to put infants as young as three months in front of screens. The settlement is the final chapter in CCFC's long effort to hold the makers of Your Baby Can Read! accountable for its false and deceptive advertising.In 2011, CCFC and its attorneys at Georgetown University’s Institute for Public Representation filed a FTC...

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