Scholastic

Scholastic Expels the Bratz from School

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.

Scholastic Drops Golden Marbles Sponsorship After National Protest

After a national grassroots campaign led by the Stop Commercial Exploitation of Children coalition (SCEC), Scholastic Inc. has withdrawn its support for next month’s Golden Marble Awards in New York.  The nation’s leading educational publisher (and publisher of the best-selling Harry Potter books), Scholastic was listed as a corporate sponsor of the Golden Marbles, which celebrate artistry in children’s marketing without questioning the ethics of marketing to children. The Awards are hosted by Kidscreen magazine.

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