TOADY Awards

CCFC Announces Nominees for Worst Toy of the Year 2011: Annual TOADY Award Parodies Toy Industry Selections

Date of Release: 

Wednesday, November 16, 2011

BOSTON -- November 16 -- Back by popular demand, the Campaign for a Commercial-Free Childhood has launched its 3rd annual contest for Worst Toy of the Year – the dreaded TOADY (Toys Oppressive And Destructive to Young Children) Award.

2011 TOADY Award

Each year, the Toy Industry Association gathers to present its TOTY (Toy Of The Year) Awards.  In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year.  From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists.  Who will win the dreaded

TOADY 2010 Award

This past February, the Toy Industry Association gathered to present their TOTY (Toy Of The Year) Awards.  In honor of the industry that has led the way in commercializing childhood, CCFC will present its TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year.  From thousands of toys that promote violence and/or precocious sexuality to children and push branded entertainment at the expense of children’s play, CCFC has selected five exceptional finalists.  Who will win

And the TOADY Goes To: Nickelodeon's AddictingGames.com, in a landslide

The people have spoken.  Inspired by Nickelodeon's blatant disregard for children's well-being, you overwhelmingly chose AddictingGames.com as this year's winner of CCFC's TOADY (Toys Oppressive And Destructive to Young Children) Award for the worst toy of the year.   With an astounding 64% of the vote, AddictingGames.com easily outpaced its TOADY rivals:  The Little Tykes Young Explorer (18%

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