FTC Files False Advertising Charges Against Your Baby Can Read Commission's Action Is Important Milestone in CCFC's Ongoing Efforts to Hold "Genius Baby" Industry Accountable
We've got great news about our ongoing efforts to hold the so-called "genius baby" industry accountable for its false and deceptive marketing. Today, the Federal Trade Commission filed false advertising charges against the marketers of "Your Baby Can Read," a video series which retailed for as much as $200.
Advocates Urge FTC to Stop Your Baby Can Read's Deceptive Marketing $200 Video Series For 3-Month-Olds Does Not Teach Reading; May Put Infants At Risk.
On April 12, 2011, CCFC filed a Federal Trade Commission complaint against Your Baby Can Read!, a $200 video series that encourages parents to put infants as young as three months in front of screens. The complaint is part of our ongoing campaign to support parents’ efforts to raise healthy babies by stopping the false and deceptive marketing of “educational” baby videos.
Great news! Your Baby Can, the producers of the video series Your Baby Can Read!, will no longer be deceiving families. The company, which falsely claimed its product taught babies to read, has shut down.
The Campaign for a Commercial-Free Childhood has filed a Federal Trade Commission complaint against Your Baby Can Read! for false and deceptive marketing. YBCR is a $200 video-based system that allegedly teaches babies as young as three months to read. TheToday Show did a great story on our complaint, and we’re already hearing from parents who have been duped by the company.
On April 12, 2011, CCFC filed a Federal Trade Commission complaint against Your Baby Can Read!, a $200 video series that encourages parents to put infants as young as three months in front of screens. The complaint is part of our ongoing campaign to support parents’ efforts to raise healthy babies by stopping the false and deceptive marketing of “educational” baby videos. Below are some of the false and deceptive advertising claims we cite in our complaint.