Your Baby Can Read

FTC Files False Advertising Charges Against Your Baby Can Read; Commission's Action Is Important Milestone in CCFC's Ongoing Efforts to Hold "Genius Baby" Industry Accountable

Date of Release: 

Tuesday, August 28, 2012

August 28, 2012
Contact: Josh Golin (617-896-9368; josh@commercialfreechildhood.org)
For Immediate Release

FTC Files False Advertising Charges Against Your Baby Can Read
Commission's Action Is Important Milestone in CCFC's Ongoing Efforts to Hold "Genius Baby" Industry Accountable

We Did It! FTC Takes Decisive Action Against "Your Baby Can Read"

We've got great news about our ongoing efforts to hold the so-called "genius baby" industry accountable for its false and deceptive marketing. Today, the Federal Trade Commission filed false advertising charges against the marketers of "Your Baby Can Read," a video series which retailed for as much as $200.

Your Baby Can Read! Video Maker Shuts Its Doors; Children's Advocacy Group Declares Victory for Families

Date of Release: 

Monday, July 16, 2012

July 16, 2012
Contact: Josh Golin (617-896-9368; josh@commercialfreechildhood.org)
For Immediate Release

Your Baby Can Read! Video Maker Shuts Its Doors
Children’s Advocacy Group Declares Victory for Families

BOSTON -- July 16 -- The company responsible for deceptively marketing the video series Your Baby Can Read! has ceased operating.

Advocates Urge FTC to Stop Your Baby Can Read's Deceptive Marketing; $200 Video Series For 3-Month-Olds Does Not Teach Reading, May Put Infants At Risk.

Date of Release: 

Wednesday, April 13, 2011

April 13, 2011
Contact: Josh Golin (617-896-9369; josh@commercialfreechildhood.org)
For Immediate Release

Advocates Urge FTC to Stop Your Baby Can Read's Deceptive Marketing
$200 Video Series For 3-Month-Olds Does Not Teach Reading; May Put Infants At Risk.

Let's Stop Your Baby Can Read's Deceptive Advertising

On April 12, 2011, CCFC filed a Federal Trade Commission complaint against Your Baby Can Read!, a $200 video series that encourages parents to put infants as young as three months in front of screens. The complaint is part of our ongoing campaign to support parents’ efforts to raise healthy babies by stopping the false and deceptive marketing of “educational” baby videos.

Your Baby Can’t Really Read (and doesn’t need to)

by: 

Susan Linn, Ed.D.

The Campaign for a Commercial-Free Childhood has filed a Federal Trade Commission complaint against Your Baby Can Read! for false and deceptive marketing. YBCR is a $200 video-based system that allegedly teaches babies as young as three months to read. TheToday Show did a great story on our complaint, and we’re already hearing from parents who have been duped by the company.

Your Baby Can Read's Deceptive Marketing

On April 12, 2011, CCFC filed a Federal Trade Commission complaint against Your Baby Can Read!, a $200 video series that encourages parents to put infants as young as three months in front of screens. The complaint is part of our ongoing campaign to support parents’ efforts to raise healthy babies by stopping the false and deceptive marketing of “educational” baby videos. Below are some of the false and deceptive advertising claims we cite in our complaint.

Television Ads

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