CCFC Announces 2015 TOADY Award Nominees for Worst Toy of the Year

Date of Release: 

Monday, November 23, 2015

Monday, November 23, 2015

Contact: Josh Golin (617-896-9369; josh@commercialfreechildhood.org)

For Immediate Release

CCFC Announces 2015 TOADY Award Nominees for Worst Toy of the Year 

Boston – November 23, 2015 – Back by popular demand, Campaign for a Commercial-Free Childhood (CCFC) has launched its 7th annual contest for Worst Toy of the Year: the dreaded TOADY (Toys Oppressive And Destructive to Young children) Award. From the multitude of 2015 toys promoting precocious sexuality, gender stereotypes, violence, and branded entertainment at the expense of children's privacy and creativity, CCFC has selected six "exceptional" finalists. 

Voting is open at http://commercialfreechildhood.org/TOADY2015. CCFC will announce the TOADY winner on Monday, December 7th.

"So many of this year's 'must have' toys show a blatant disregard for young children's wellbeing and creativity," said CCFC's Executive Director, Josh Golin. "On top of all the highly gendered and commercialized toys we've unfortunately come to expect from the toy industry, this year also saw a creepy trend toward surveillance and spying as a part of children's play."

The nominees are:

Sky Viper Video Drone by Skyrocket Toys
Price: $79.99

Foster affinity for military-style surveillance while enabling your child to be the little snoop you always knew he could be with the Sky Viper Video Drone. Equipped with a high-definition video camera that can capture 360 degree views from 200 feet away, the remote-controlled drone is the perfect tool for transforming your friendly neighborhood into a hotbed of discomfort and hostility. Skyrocket Toys claims the toy is for kids ages 12+, but by advertising it during TV programs like Phineas and Ferb and The Sylvester & Tweety Mysteries, the company ensures that even very young children will nag their parents for their own flying spy cam. 

Hello Barbie by Mattel
Price: $74.99

Prepare your daughter for a lifetime of surveillance with Hello Barbie, the doll that records children's private conversations and transmits them to cloud servers, where they are analyzed by algorithms and listened to by strangers. Girls will learn important lessons, like that a friend might really be a corporate spy, and that anything you say can and will be used for market research. Plus, unlike old-fashioned toys that tax children's imaginations by forcing them to give their dolls a personality and make up conversations, Hello Barbie will do the heavy imaginative lifting-and all for the low, low price of your daughter's privacy (and $74.99 plus tax). Don't harbingers of the coming dystopia make the best toys? 

Bratz #Selfie Stick with Doll by MGA Entertainment
Price: $24.99

Concerned your little one isn't selfie-literate yet? With The Bratz #Selfie Stick, your daughter will get more than a heavily made up, bizarrely proportioned doll and accompanying teeny phone. She'll also get a selfie stick so she can take real pictures with her new sexualized Bratz friend-great practice for her future Tweeting, Facebooking, and Instagramming of every moment! The stick holds a smartphone for your daughter to take selfies in all her favorite poses, so better add a phone to your shopping list, too. The lip-shaped phone holder will encourage your daughter to practice her duckface wherever she goes, making this the ideal gift for your aspiring Kardashian. 

Nerf Rebelle Charmed Dauntless Blaster by Hasbro
Price: $12.99

Are you just dying to glorify firearms in your home but afraid your daughter won't be interested in toy guns traditionally marketed to boys? Then here is the pretty little shooter you've been waiting for. The Nerf Rebelle Charmed Dauntless Blaster comes with a bracelet and charms, guaranteeing your daughter will enjoy hours of stylish, accessorized gunplay. And if her brother reaches for her weapon, she can tell him, "Hands off, buddy-this gun's for re-belles!" If only it came with lipstick-shaped bullets…oh wait, it does! 

Brands We Know by Bellwether Media
Price: $22.95/Book

If your little bookworm isn't as brand loyal as his screen-saturated peers, then Brands We Know is the perfect way to instill proper devotion to the world's biggest corporations. Author Sara Green draws on her extensive research of company press releases to present relentlessly varnished portraits of Coca-Cola, Disney, McDonald's, Nike, and more. Each book is packed with glossy product descriptions and photos, and features undisputable facts such as, "With so many choices available, Coca-Cola is sure to have a beverage for every person's taste!" Socially conscious parents will appreciate that Green also highlights these great corporate citizens' selfless philanthropic efforts and impeccable environmental records! 

Tube Heroes Collector Pack by Jazwares
Price: $20

Finally, a toy that immortalizes the brave young men and women who upload videos of themselves playing video games to YouTube. Tube Heroes Collector Packs will help your kid understand what really matters in life: getting those YouTube views, baby! Forget outdated concepts of heroism like selflessness, compassion, and sacrifice. Instead, today's Tube Heroes know how to "publicize their personality in the Digitalverse" and expose the most intimate parts of their lives to content-hungry strangers. As Tube Heroes tell us, "real is the new cool," and this is the perfect toy to help your child understand that there's nothing realer than carefully packaging your personality and (literally!) selling it to the masses in order to rack up 34 billion video views.

The TOADY Awards were created in response to the Toy Industry Association of America's annual TOTY (Toy Of The Year) Awards. Last year the Baby First U-verse App won the dreaded TOADY. Other past winners include the Dallas Cowboy Cheerleader Barbie (2009), Nickelodeon's AddictingGames.com (2010), the Vinci Touchscreen Mobile Learning Tablet (2011), the Fisher-Price Laugh and Learn Apptivity Monkey (2012), and the iPotty (2013).