| Fight the storm of marketing raining down on our
children! Join the Noontime rally in
New York City on September 10, 2001 to counter the fourth annual Golden Marble awards.
Those ad industry awards, celebrating "excellence" in children’s advertising,
also take place on September 10th at the Grand Hyatt Hotel (42nd and
Park).
We'll be outside, across the street from the Hyatt having fun and saying NO
to making our kids in to targets for consumerism. Join us for the pointed
and humorous "Have You Lost Your Marbles?" awards we
present to the worst offenders in marketing to children.
You're coming? Great!!! Please contact
Barbara Sweeny at Barbara_Sweeny@jbcc.harvard.edu
|
The
Stop
Commercial Exploitation of Children Coalition
represents health care professionals, parents, educators,
businesses and advocates
who are alarmed about the recent escalation of corporate marketing
directed at children. Children influence $500 billion in spending per
year. As a result, they are bombarded with commercials for products,
including violent toys and junk food.
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Join Us
September 10, 2001
for
a
Summit
from
9:00-12:00
and
Protest
from
12:00-1:30
at
the
Grand
Hyatt Hotel
New York City
|
It is time for people who care about children to
take a stand against their exploitation as a consumer group. The Golden
Marble awards celebrate artistry without questioning the ethics of
marketing to children. They reward advertisers’ effective campaigns
regardless of how the products impact the well-being of children and
families.
- Children consume almost 40 hours of media a week
and see 20,000 commercials a year.
- Corporations spend more than $12 billion a year
marketing to children–well over 20 times the amount spent 10 years
ago.
- Over the past ten years, childhood obesity has
become a major public health problem. The fast food industry is the
biggest advertiser on TV.
- Forty percent of fifth grade girls report
dieting. Discontent about body image correlates to how often girls
read fashion magazines.
- The most frequently advertised and best-selling
toys are linked to media. Children play less creatively with
media-linked toys.
- The United States regulates advertising to
children less than most other democratic nations.
PLEASE JOIN US
For more information contact:
Susan Linn, EdD: 617-232-8390 x2328; e-mail: Susan_Linn@JBCC.Harvard.edu
Diane Levin, PhD: 617-879-2167; e-mail: DLevin@Wheelock.edu
Allen D. Kanner, PhD: 510-526-8613; e-mail: ADKanner@aol.com
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