Bay Area Premiere
Consuming Kids: The Commercialization of Childhood
April 24 • UC Berkeley Campus • 7:00PM
Please join us for the Bay-Area premiere of the critically-acclaimed new film Consuming Kids, an eye-opening account of the pervasive and pernicious effects of children’s advertising on the health and well-being of kids, on the UC Berkeley Campus on April 24 at 7:00 PM. The film is produced by the Media Education Foundation and features the CCFC staff and Steering Committee. The event is free and open to the public.
The screening will be followed by a discussion featuring two of the film’s stars: CCFC director Dr. Susan Linn, author of Consuming Kids: The Hostile Takeover of Childhood; and CCFC co-founder Dr. Allen Kanner, co-editor of Psychology and Consumer Culture. CCFC Steering Committee member Michele Simon, author of Appetite for Profit, will moderate the panel.
What:
A screening of Consuming Kids: The Commercialization of Childhood
When:
April 24, 2009 at 7:00 PM (seating is limited; early arrival is suggested)
Consuming Kids zeroes in on the often shocking practices of the multibillion-dollar youth marketing industry, exposing how marketers have used the latest advances in psychology, anthropology, and neuroscience to transform American children into one of the most powerful and profitable consumer demographics in the world. The film has been earning widespread praise from critics, health care professionals, and children’s advocates from around the country.
“This powerful, disturbing and heartbreaking film has the power to change the way we Americans treat our children.”
~Mary Pipher, the bestselling author of Reviving Ophelia, called Consuming Kids
“One of the best films I have seen in years that explores the various ways in which the identities, values, and future of young people are held hostage to a world shaped by the poisonous culture of consumption and commodification.”
~Henry Giroux, Author of Stealing Innocence: Corporate Culture's War on Children
