I recently attended the Campaign for a Commercial Free Childhood summit. Interestingly enough, Lenore Skenazy of Free Range Kids, opened the event by talking not about marketing to kids, but instead about the effects of marketing and media on parents. While marketers know that sex sells nearly everything, they also know fear and insecurity sell just about everything else. They know how to get our attention - make us think for a second that our children might not be living to their full potential or heaven forbid might
“The consumer embryo begins to develop in the first year of existence…Children begin their consumer journey in infancy…and they certainly deserve consideration as consumers at that time.” - James U. McNeal, Pioneering Youth Marketer (From “Consuming Kids”)
My new role as grandparent gave me a bird’s eye view of how the seeds of consumerism, especially gender-specific marketing, are sown early in the lives of expectant and new parents and their baby.
And the TOADY goes to . . . the Fisher-Price™ Laugh & Learn™ Apptivity™ Monkey.
Read more about why CCFC members voted this toy as worst toy of the year. And then spread the word so no one in your family ends up giving or getting creepy monkey with the iPhone in his tummy this holiday season.
In a commercialized culture fraught with troubling trends, among the most pernicious is the all out effort to brand infants and toddlers.Baby paraphernalia is routinely festooned with licensed characters like Elmo and Winnie the Pooh-the same icons that will sell them toys, foods, and other products throughout childhood. Equally troubling is the escalation of "educational" baby media on the market-videos, software, and digital books-which get babies and toddlers dependent on screens and electronic gizmos for soothing and stimulation.
FTC Files False Advertising Charges Against Your Baby Can Read Commission's Action Is Important Milestone in CCFC's Ongoing Efforts to Hold "Genius Baby" Industry Accountable
We've got great news about our ongoing efforts to hold the so-called "genius baby" industry accountable for its false and deceptive marketing. Today, the Federal Trade Commission filed false advertising charges against the marketers of "Your Baby Can Read," a video series which retailed for as much as $200.
Infants and toddlers are the new demographic marketers are actively targeting. From Disney’s maternity ward marketing to computer tablets for babies, marketers are seeking cradle to grave brand loyalty, despite advocates’ concerns about the negative effects of screen time and marketing on children.
CCFC’s Associate Director describes how, despite his best efforts, Elmo has captivated his daughter and why he is so concerned about how using popular television characters on products exploits children’s capacity to love and to trust.
Susan Linn, co-founder and director of CCFC, draws with authority on the psychology of childhood to make a case for creative, unmediated, unadulterated play. Creative play is essential to children's health and well being; however, the prevailing, media-saturated culture dictates against it.