Commercializing Play

Stuffed Monkey with an iPhone Belly Wins Worst Toy of the Year; Fisher-Price Laugh & Learn Apptivity Monkey Takes Home the 2012 TOADY

Date of Release: 

Thursday, December 6, 2012

Contact: Josh Golin (617-896-9369; josh@commercialfreechildhood.org)

For Immediate Release

Stuffed Monkey with an iPhone Belly Wins Worst Toy of the Year;
Fisher-Price Laugh & Learn Apptivity Monkey Takes Home the 2012 TOADY

And the TOADY goes to: Fisher-Price Laugh & Learn Apptivity Monkey

With 33% of the vote, the stuffy with an iPhone in its belly squeaked past runner-up Lego Friends Butterfly Beauty Shop (30%) to win the 2012 TOADY (Toys Oppressive And Destructive to Young Children) Award. TheO ball (21%), the 7-11 Slurpee Maker (10%), and the Put Me In The Story app (7%) were the other contenders.

2012 TOADY Award - How You Voted

Today, CCFC presented its TOADY (Toys Oppressive And Destructive to Young children) Award for Worst Toy of the Year to the Fisher-Price™ Laugh & Learn™ Apptivity™ Monkey. Capturing 33% of the vote, the stuffy with an iPhone in its belly beat out rivals the Lego Friends Butterfly Beauty Shop (30%), TheO ball (21%), 7-11 Slurpee Maker (10%), and the Put Me In The Story app (7%).

Commercializing Toys and Play

Hands-on play is essential to children's health and wellbeing. Play is the foundation of learning and creativity. It promotes critical thinking, self-regulation, and constructive problem solving by providing children with opportunities to explore, experiment, and to initiate rather than merely react. Children play to express their fantasies and feelings, to gain a sense of competence, and to make meaning of their experience.

Taking Back Childhood: Helping Your Kids Thrive in a Fast-Paced, Media-Saturated, Violence-Filled World

Based on early childhood development expert Nancy Carlsson-Paige’s thirty years of researching children,
this book helps parents navigate through the media culture that is damaging children today. The book
provides advice on what toys are best for childhood development, techniques for resolving conflict, and
steps parents can take to create a safe and healthy environment for their children.

Pages

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