Commercializing Play

Too Much and Too Many: How Commercialism and Screen Technology Combine to Rob Children of Creative Play

Hands-on creative play is essential to children's health and wellbeing; however, the dominant marketing-driven, media-saturated culture undermines it. Unlimited access to screens deprives children of time spent in creative play, and the set characters and scripts that children observe constrict their imagination. Children need to be provided with the time, space, and tools for make-believe.

CCFC Announces Nominees for Worst Toy of the Year 2011: Annual TOADY Award Parodies Toy Industry Selections

Date of Release: 

Wednesday, November 16, 2011

BOSTON -- November 16 -- Back by popular demand, the Campaign for a Commercial-Free Childhood has launched its 3rd annual contest for Worst Toy of the Year – the dreaded TOADY (Toys Oppressive And Destructive to Young Children) Award.


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