Food Marketing

Did the CEO of Big Mac Tell a Whopper to His Shareholders?

by: 

Josh Golin

Don Thompson, CEO of McDonald’s, was having a rough week. The day before, more than a thousand people had staged a raucous protest at McDonald’s headquarters to demand higher wages. Now, as Thompson addressed shareholders at his company’s 2014 Annual Meeting, a determined group of mothers from Corporate Accountability International’s #MomsNotLovinIt campaign were eager to question him about McDonald’s marketing practices.

Childhood Under Siege

In his new book Childhood Under Seige: How Big Business Targets Children, Bakan looks specifically at corporate influences on children. And it’s not pretty. He delves into child targeted advertising, child labor, psychotropic drugs for kids, and the corporatization of public education, showing in painful detail exactly how harmful it is for powerful entities whose sole raison d’etre is profit, to have so much control and influence over the health and wellbeing of society’s most precious, and most vulnerable, resource.

Clowning Around with Charity: How McDonald’s Exploits Philanthropy and Targets Children

by: 

Michele Simon

New report from Eat Drink Politics exposes McDonald’s charitable activity as a marketing tool to deflect critics.

Pop quiz: Who do you think funds the hundreds of Ronald McDonald Houses around the nation? McDonald’s right? Sort of, but not really. While McDonald’s gets 100 percent of the brand benefit from Ronald McDonald House Charities, the burger giant only provides about 20 percent of its funding globally. At the local level, it’s closer to ten percent, with some of that money coming from donation boxes at McDonald’s outlets, that is, from customers.

Nutrition standards won't fix Big Food's worst child marketing tactics

by: 

Michele Simon

Last month, I participated in an important panel at a childhood obesity conference to discuss the current strategy backed by some advocacy groups: asking industry to market “healthier” foods to children. But as Susan Linn and I recently argued, any marketing to children is harmful, regardless of the product’s nutritional content.

The Dark Side of Marketing Healthy Food to Children

by: 

Susan Linn and Michele Simon

In response to the public outcry over the negative impacts of junk food marketing to children, food companies have started using popular media characters to market “healthy” foods to children. These products include fruits and vegetables, as well as processed food. So we now have Campbell’s Disney Princess “Healthy Kids” soup, Kellogg’s Scooby-Doo! cereal (with less sugar), and others.

Dads Not Lovin' It Either

by: 

Josh Golin
I am a father who passionately cares about the health and well-being of my child, and of all children. As the Associate Director of Campaign for a Commercial-Free Childhood (CCFC), I work to protect kids from predatory corporate marketers. I know all too well how corporations undermine parents' efforts to raise healthy children. The good news is that together, parents and advocates around the world are coming together to expose and end kid-targeted marketing.

Open Letter: McDonald's ad has no place in a kindergarten workbook

by: 

CCFC Member Heather DuBois Bourenane

My kids go to a great school, and they have great teachers. I want to say that first.  I don't doubt the vigilance or intelligence of their teachers, or whether they're being educated to a high standard.  I know they are.  But sometimes things slip through the cracks, and when they do, I feel obligated to speak out.

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