Food Marketing

Opposing View: Ban Food Marketing to Kids

Food marketing plays a significant role in the childhood obesity epidemic. In order to ward off regulation, companies have created self-serving nutritional standards for the food they market to children. Independent analyses show that industry self-policing does not work. Advertising aimed at children has a significant and negative impact on children’s well-being and it should be banned.

Appetite for Profit: How the Food Industry Undermines our Health and How to Fight Back

Appetite for Profit exposes the hypocrisy in the food industry. Major food companies, like McDonalds,
Coco-cola, and General Mills, respond to the growing American health crisis with public relations
campaigns that falsely suggest they are part of the solution. This book offers a guide to understanding
public relations, front groups, and lobbying tactics that food companies employ to deceive the American
public.

Thirst For Profit

Companies such as Coca-Cola and PepsiCo spend large sums of money on public relations tactics designed to undermine efforts of nutrition advocates. CCFC’s Michele Simon recommends ways to ensure that nutrition policies are passed and implemented.

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