Marketing General

Childhood Under Siege

In his new book Childhood Under Seige: How Big Business Targets Children, Bakan looks specifically at corporate influences on children. And it’s not pretty. He delves into child targeted advertising, child labor, psychotropic drugs for kids, and the corporatization of public education, showing in painful detail exactly how harmful it is for powerful entities whose sole raison d’etre is profit, to have so much control and influence over the health and wellbeing of society’s most precious, and most vulnerable, resource.

Why we turned down $290,000

by: 

Susan Linn & Josh Golin

$290,000. That’s a ton of money for a small nonprofit like CCFC—more than 90% of our 2013 budget.

So when we were selected to receive that amount as part of the settlement of a class action lawsuit, we were thrilled. CCFC was one of thirteen nonprofit organizations chosen to receive a cy pres award as part of the settlement of the Fraley v. Facebook lawsuit. Among other issues, the lawsuit addressed Facebook’s use of teenagers’ names and images in advertisements without permission from parents.

Help Us Stop the Deceptive Advertising of Baby Apps

Update: August 15 -- Just five days after being cited in CCFC’s complaint to the Federal Trade Commission, Open Solutions stopped making educational claims about its apps for babies. The company eliminated all claims that their apps teach babies language, math, logic, and reading skills from their product promotions. As a result of Open Solutions' changes to their marketing, we’ve withdrawn our FTC complaint against them.

Transcript of The Real Tooth Fairies Investment Pitch

Turns out The Real Tooth Fairies, LLC really didn’t want you to see their pitch to investors. Fortunately (but admittedly, not as much fun), there’s a transcript!

V.O.
Can you believe that a childhood character known by millions worldwide has not yet been licensed? Every night, millions of children around the world put a lost tooth under their pillow and wait for the Tooth Fairy to come.

GIRL:
Yes-s-s! It’s another letter from my Real Tooth Fairy! … Wait a minute. I need to go show my mom. MOM!

Save the Tooth Fairy!

CCFC has uncovered a ploy by past and present toy-industry executives who are looking to brand the Tooth Fairy. “Can you believe,” begins a video aimed exclusively at potential investors, “that a childhood character known by millions worldwide has not yet been licensed?” To the alluring “ca-ching” of a cash register ringing up sales, a voice-over exclaims, “With a target audience of 10 million US girls ages 6 to 10 who lose 20 teeth, that translates to 200 million Tooth-Fairy moments. And biology guarantees that will never stop.”

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