Marketing General

J.K. Rowling and the Golden Calf

The Harry Potter books once provided a respite from a culture saturated by commercial, electronic media; however, the books are no longer unencumbered by commercial images. Books that once nurtured children’s imagination have been jeopardized by the Warner Bros. films, interactive games, toys, dolls, a theme park, and other products.

Sages for Sale

For 2000 years, Hillel the Elder’s profound teaching, “If I am not for myself who will be for me? If I am only for myself what am I? If not now when?” has been associated with a call for social action and responsibility. Today, Frito Lay is using it to sell Doritos. This article explores the hijacking of this teaching, and details why children should not be marketed to.


Mothering helps families establish their own unique parenting traditions and make informed choices that consider the needs of all family members. Every publication addresses contemporary, evidence-based issues focusing on pregnancy, birth options, breastfeeding, attachment parenting, vaccination and childhood illness, child and teen advocacy, alternative health and education, the environment, nutrition, and the deeper issues of parenting.


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