School Commercialism

Scholastic and SunnyD’s Shocking School Spree


Josh Golin

Last week, Angela S. was shopping with her six-year-old son when he started excitedly lobbying her to buy SunnyD. Angela was surprised – it wasn’t a product she had ever purchased for him. Moreover, “he sounded like a commercial,” yet Angela’s family doesn’t even own a television, so she was pretty sure a TV ad wasn’t the source of his newfound enthusiasm for SunnyD. And then, as her son excitedly told her that if she bought SunnyD his class would get free books, it dawned on her why he was lobbying her: his teacher had told him to.

Sell Our Kids To Advertisers? No Thanks, Says San Diego


Josh Golin

Huzzah to the San Diego Board of Education!

San Diego school board members were once intrigued by the thought of allowing ads on campus to help soften the blow of budget cuts, but they turned uncomfortable once they learned more.

The board voted 4-1 Tuesday to reject a plan to allow ads in hallways, cafeterias, libraries and other places on school campuses. Nine months ago, the same board directed staff to research the idea.

This Science Lesson is Brought to You By...


Susan Linn, Ed.D.

An article in the Sacramento Bee last week raised concerns about the role of British Petroleum scientists in shaping a statewide k-12 science curriculum. BP representatives were among many experts called in to shape what and how science would be taught to California students. Having caused the worst human-made ecological disaster ever, BP certainly deserves to be the current poster child for corporate greed and corruption.

Are you Kidding Me, Kmart? More on Alloy's First Day


Josh Golin

Earlier this week, I wrote about my concerns regarding First Day, the new online Kmart infomercial webisode for tweens and teens from Alloy Media and Marketing. Well, the first episode is up and it’s even worse than I predicted. (The second episode is up too, but there’s a limit to my masochism).

The takeaway? Pick your outfits carefully for the first day of school because:

Thinking About Allowing Advertising in Your School? Do Your Homework


Josh Golin

With schools facing unprecedented budget shortfalls and teacher layoffs, it’s not surprising that so many are considering what just a couple of years ago would have been unthinkable: allowing corporate advertising in their schools. The San Diego Union Tribune reports that the Sweetwater Union High School District has signed a contract with a company called 4 Visual Media Group to allow advertising on its cafeterias, hallways, and school buses.

We Did It! No More BusRadio

Turn Off Bus Radio

Thanks to CCFC members across the country, when children ride school buses today, they won’t be subjected to specially designed student-targeted ads for Barbie and Cingular Wireless or entreaties to spend their after-school hours watching TV and playing videogames. After CCFC’s three-year campaign. BusRadio - the company that planned to "take targeted student marketing to the next level" - ceased operations yesterday.

Channel One Peddles Prescription Drugs to Children

Advocates for children are demanding that Alloy Media and Marketing immediately remove ads for prescription drugs from its Channel One website. Channel One, the controversial in-school news program that makes viewing ads a compulsory part of the school day for grades six through twelve, was purchased by Alloy in 2007. As part of its user agreement with schools, Channel One has pledged not to market prescription drugs to its young audience. Yet ads for the prescription acne medications Differin and BenzaClin have been running on the Channel One website for at least the past week.


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