School Commercialism

Channel One Peddles Prescription Drugs to Children

Advocates for children are demanding that Alloy Media and Marketing immediately remove ads for prescription drugs from its Channel One website. Channel One, the controversial in-school news program that makes viewing ads a compulsory part of the school day for grades six through twelve, was purchased by Alloy in 2007. As part of its user agreement with schools, Channel One has pledged not to market prescription drugs to its young audience. Yet ads for the prescription acne medications Differin and BenzaClin have been running on the Channel One website for at least the past week.

Scholastic Expels the Bratz from School

Thanks to you, Scholastic, Inc. will no longer be promoting the highly sexualized Bratz brand in schools.

In April, 2007, we launched a letter-writing campaign urging Scholastic to stop promoting Bratz items at their book clubs and book fairs. You flooded Scholastic with emails urging them to stop selling books such as Lil' Bratz Dancin Divas; Lil' Bratz Catwalk Cuties; and Lil' Bratz Beauty Sleepover Bash.

We did it! McDonald's Report Card Ads Expelled from Seminole County

Thanks to the efforts of CCFC members, McDonald's has ended its controversial report card advertising in Seminole County, Florida.  Children in kindergarten through fifth-grade had been receiving their report cards in envelopes adorned with Ronald McDonald promising a free Happy Meal to students with good grades, behavior, or attendance.  CCFC was alerted to the advertising by Seminole County parent Susan Pagan and launched a campaign, which resulted in nearly 2,000 letters to McDonald's and plenty of bad publicity for the fast food giant.

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