For a few months now, I’ve been hopping the local bus home from work twice each week. I must admit that I haven’t been a regular bus rider for a number of years. But the experience has been pretty gratifying, with a bus stop nearby, entertaining drivers, an app that tells me exactly when the bus will pull up (wow – amazing!), and cool new bus shelters erected in our town.
But after a while, I started to notice the advertisements plastered on those shelters in between obsessive peaks at my phone to see exactly when the bus would pull up. And I started to get mad.