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Kiwibox, Burst Media Launch Teen Network
Kathleen
Adotas
October 29, 2008
ADOTAS – Teen social network Kiwibox and ad network
Burst Media have banded together to launch the Kiwibox
Teen Network, an online ad network designed for
interactive marketers who want to reach teens.
The network will be comprised of a handful of
teen-focused sites anchored by Kiwibox. Publishers will
be able to share ideas, content, tools, partnerships and
marketing opportunities across both the Web and mobile.
“This partnership is unique because we’re looking at it
from both the publisher’s and the teen user’s
perspective,” Mike Howard, Vice President of Sales of
Kiwibox.com, told ADOTAS. “We have a huge variety of
exclusive content, much of it generated by the teen
users themselves. And Burst Media has a stellar sales
team that will help us boost our position in the teen
market.”
The company said that its new network gives brand
advertisers an easy solution for reaching the valuable
yet elusive teen audience in a single online media buy
that provides comprehensive campaign management and
consolidated reporting, while integrating a variety of
interactive and engaging campaign elements.
“Kiwibox’s approach to building a network is spot-on and
I am happy Burst is an important part of their efforts”
said Jarvis Coffin, CEO and co-Founder of Burst Media.
“Teens are a tough target to reach – they’re not only
the ultimate media multi-taskers, but they’re also
widely dispersed on the Internet. The Kiwibox Teen
Network is bringing together great teen sites and firmly
anchoring them under the Kiwibox brand. It is a quality
approach that will give advertisers a targeted and
highly efficient way to reach teens online with the
creative advertising options necessary to connect with
this important consumer group.”
So what’s next for Kiwibox?
“We just celebrated our nine-year anniversary as a
company,” Howard noted. “We are confident that we’ve
proved that we can effectively monetize this business
model. Over the next two to three years we’d like to
replicate what we’ve done with teens and apply it to an
older audience.”
And in spite of all of the general atmosphere of
economic gloom that’s descended in recent weeks, Howard
thinks Kiwibox / Burst Media partnership is timed
impeccably: “Burst Media has been a strong partner of
ours since 2000 – this was a no-brainer when we started
looking around for an ad network to partner with. It
gives us access to larger media companies we wouldn’t
have access to otherwise. And despite all of the
negative news about the economy, the online ad industry
is extremely agile. Right now, advertisers are looking
at more than just reach – they’re looking at engagement.
Which is exactly what our new network will provide.”
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