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Pizza Hut Launches Ordering Application
On Facebook
Les Luchter
MediaPost
October 15, 2008
Pizza Hut has added the social network Facebook to its
array of choices for delivery orders. It joins the
mobile Web, text messaging, a desktop widget, the
chain's own Web site, and of course, the telephone as
methods for consumers to easily order their pizza pies,
pastas, chicken wings and other menu items from the Yum
Brands national chain.
The Facebook application, dubbed "Pizza Hut Interface,"
is accessible through a redesigned Pizza Hut Facebook
page. The chain currently boasts more than 300,000
Facebook fans, and to lure more, on Wednesday it
launched "Lotta Pizza Lotto." Any Facebook user who
becomes a "Pizza Hut" fan through the end of the year
will become eligible for the weekly prize of a $50 gift
card.
Pizza Hut said it is one of only a few companies using a
Facebook application for ordering food, and the only
pizza chain to do so. Registered users will be able to
browse the entire Pizza Hut menu without leaving
Facebook. The application also remembers previous
transactions for quick reordering.
"We are moving fast to put our online customers in
charge," says Bob Kraut, vice president, marketing
communications at Pizza Hut. "Any way they want to order
from us, we'll be there for them."
Pizza Hut first offered national ordering from its Web
site in June 2007, and added mobile Web and text options
last January, and its desktop widget in May.
In other pizza chain online news Wednesday, Domino's
announced its second weekly "Pizza Tracker Poll"
results, with 82,400 online pizza buyers delivering such
meaty morsels as:
Republicans are spending more money per order, and are
more likely to use credit cards to order online and to
pick up their pizzas.
Democrats like more variety, as they more often add side
items and beverages to their orders.
In launching the weekly poll, which continues through
Election Day, Domino's Chief Information Officer Chris
McGlothin had stated: "This is our chance to determine
if the stereotypes about political affiliations are
deserved or if they're just myths."
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