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Titan To Fit US Buses With Digital Ad
Screens
Brand
Republic
October 20, 2008
NEW YORK - Titan Worldwide has agreed the largest
deployment of digital screens on buses to date, covering
300 vehicles across New York and Chicago, with UK-based
company LiteLogic providing the technology in a £2.8m
deal.
The LED "Evolution" advertising screens will be
installed on 100 buses in New York in October and will
be fitted with GPS technology powered by Litelogic
software that adjusts the display to reflect its
location.
For example, the system would be capable of running an
ad for high-end retailer Macy's while outside a rival
Bloomingdales location, or change advertising to promote
restaurants in the area.
Some advertisers already signed up to appear on buses in
New York and Chicago include Coca-Cola, Sprite, mattress
maker Sleepy's, Dunkin Donuts and Oreos.
By the year's end it is expected that numbers will
increase from an initial 100 buses to a total of 300,
with 200 deployed in New York and the remaining in
Chicago. Litelogic has fitted 25 buses in London with
the Evolution screens.
James Burrows, group CEO of Litelogic, said: "This
Evolution Bus deployment represents a milestone for
Litelogic and we are delighted to be in partnership with
Titan Worldwide in this venture.
"The challenge for the team was to develop high
resolution digital display screens that would not only
work on the side of various bus models, but also meet
Titan's world-class performance criteria."
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