Disney Expands Electronics With Themes Taken From
Movies
by Karl Greenberg
Media Post,
Apr 12,
2007
DISNEY'S CONSUMER PRODUCTS DIVISION IS expanding its
lineup of portable digital products with a mobile,
dual-screen DVD player and launching versions of its
mobile digital products and other appliances in design
themes borrowed from Disney's "Pirates of the
Caribbean," "Disney Princess" and "Cars" properties.
The company currently sells a line of "Mix Max" video
MP3 players, Disney Mix Stick MP3 players and Disney
Pix cameras that have been refreshed with new "Hannah
Montana" and "Pirates of the Caribbean: At World's
End" designs.
The Disney Dual-Screen Mobile DVD System, which shows
the same images on two seven-inch LCD screens, comes
with different face plates from "Pirates of the
Caribbean" and "Tinker Bell"; the screens strap to the
back of a headrest. The $180 product, going to stores
like Target, Best Buy, Toys R Us, Wal-Mart and at
DisneyShopping.com in May, comes packaged with content
from Disney's "Hannah Montana" and "The Cheetah
Girls," "High School Musical," Jump In" and "Cory In
The House."
Disney is also rolling out lines of electronics for
kids' rooms with themes from "Pirates of the
Caribbean," "Disney Princess" and "Cars." They include
TVs and DVD players ranging from $25 to $200. The
appliances include a skulls-and-crossbones-topped TV;
a DVD player resembling a captain's wheel on a
pirate's ship; and a boom box shaped like Davy Jones'
treasure chest, with similarly accessorized
electronics reflecting "Disney Princess" and "Cars"
themes.
