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Tweens
2007
Are young girls dressing
too revealingly? (Good Morning America, 10/27/07)
The Hottest Thing in Kids
Marketing? Imitating Webkinz (Advertising Age, 10/8/07)
Retailers Target Tween Girls (Omaha World Herald,
9/25/07)
Lolita's Closet:
Unbearably trampy back-to-school clothes
(Salt Lake Tribune, 8/6/07)
Interior design's youth
movement; retailers target teens' and tweens' personal
spaces (Boston Globe, 8/9/07)
Sears Targets Tweens
Online (Chicago Sun Times, 8/9/07)
Growing up too fast
(Salt Lake Tribune, 8/6/07)
More than a doll, baby
(Philadelphia Inquirer, 8/2/07)
Too Sexy, Too Soon (Parents.com,
8/01/07)
New
Barbies don't just have outfits - they have docking
stations (International Herald Tribune, 7/23/07)
New Products: Oh Boy! Disney
Sees Market For Pre-Teen Fragrances (Brandweek, 7/23/07)
Mattel's Barbie And Bonne
Bell To Push Makeup For Little Girls (Media Post,
6/12/07)
Play sites offer safe fun —
and lucrative advertising space (International
Herald Tribune, 6/6/07)
Caught Be-Tween
Promotional Lines
Manufacturers Share 10 Tips for Marketing to Tweens
(Toy Directory, 5/07)
Cell-Phone Provider
Kajeet Goes To Whyville To Reach Tweens (Media Post,
4/30/07)
Mattel aims at preteens with
Barbie Web brand (AP 4/27/07)
As kids get
savvy, marketers move down the age scale (USA
Today, 4/11/07)
Tweens' tap into the
Web (Baltimore Sun, 4/5/07)
Trash the plastic
slappers (Bratz) (Courier Mail, 3/20/07)
Cell Phone Makers
Accused of Tween Targeting (Australian IT,
2/19/07)
Why are we
dressing our daughters like this? (McLeans, 1/07)
Cashing in on the tween
dream (The Australian Age, 1/6/07)
2006
‘Tweens‘
becoming the new teens (Associated Press,
11/25/06)
Psychologists push
back against market forces and products that sexualize
young girls (APA Monitor, September 2006)
No
Escaping Sexualization of Young Girls (LA Times,
8/25/06)
From the sandbox
to the spa (USA Today, August 1 2006)
Barbie Is the Least of
My Problems, as a Mom (NPR.org, 8/1/06)
Tweens and Media: What's Too
Adult? (NPR.org, 8/1/06)
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