Fall 2002

SCEC hosts its 2nd annual summit: Consuming Kids: Marketers' Impact on Children's Health; The 3rd annual SCEC protest of the Golden Marble awards; Welcome new steering committee members; LA School Board Bans Soda Machines in Schools; Research Links Viewing Media Violence to Kids' Aggressive Behavior; Childhood Obesity Epidemic Attributed to Adverse Environmental Factors; Stop Aiming Porn marketing at Girls

Newsletter HTML: 

Part 1

SCEC News is a regular service for members and friends of the Stop Commercial Exploitation of Children coalition.   SCEC's mission is to stop commercial exploitation of children through action, advocacy, research, and collaboration among organizations and individuals who care about children.  

IN THIS ISSUE

  • SCEC hosts its 2nd annual summit: Consuming Kids: Marketers' Impact on Children's Health
  • The 3rd annual SCEC protest of the Golden Marble awards
  • Welcome new steering committee members
  • LA School Board Bans Soda Machines in Schools
  • Research Links Viewing Media Violence to Kids' Aggressive Behavior
  • Childhood Obesity Epidemic Attributed to Adverse Environmental Factors
  • Stop Aiming Porn marketing at Girls

JOIN US ON SEPT. 20th FOR 2 IMPORTANT EVENTS

I.  The 2nd annual Stop Commercial Exploitation of Children (SCEC) Summit: Consuming Kids: Marketers' Impact on Children's Health 

WHEN:     Friday, September 20, 2002
8:30 a.m. to 11:00 a.m.
WHERE: The Yale Club of New York
50 Vanderbilt Avenue (across from Grand Central Station)

Hear from  health care professionals, educators, nutritionists and advocates how children's health is being harmed and what we can do about it.
Space is limited and registration is essential. 
Contact: scec@jbcc.harvard.edu.

Once again our summit takes place at the same time and location as Kidscreen Magazine's Advertising and Promoting to Kids Conference, where marketers hear state of the art  reports on techniques for marketing to children and where the Golden Marble Awards, the advertising industry's "celebration" of marketing to children, will be announced.

II.  The 3rd Annual SCEC Protest of the Golden Marble Awards

WHEN: 11:00 a.m. to 12:00 p.m.
WHERE: Outside of the Yale Club of New York
50 Vanderbilt Avenue (across from Grand Central Station)

Once again, SCEC will protest the Golden Marble awards by
calling attention to the harm inflicted by intense marketing to children.
Bring your friends!

For more information about the day check our website: www.commercialexploitation.com
To register for the Summit contact scec@jbcc.harvarfd.edu

PLEASE HELP US SPREAD THE WORD - send information
about the summit and protest to your friends and colleagues.

WELCOME NEW STEERING COMMITTEE MEMBERS

We are pleased to welcome Dr. Jane Levine, Mr. Larry Levine,
Dr. Priscilla Hambrick-Dixon, and Dr. Velma LaPoint to
our steering committee:
The Levines are the founders of Kids Can Make a Difference
(www.kidscanmakeadifference.org), an organization devoted to inspiring kids to end poverty and humger in their communities, their country and their world.  
Dr. Hambrick-Dixon is an Assistant Professor of Educational Foundations and Counseling Programs at Hunter College. 
Dr. LaPoint is an Associate Professor in the Department of Human
Development and Psychoeducational Studies School of Education,
Howard University. 
Drs. Hambrick-Dixon and Lapoint organized the first ever Study Group and Invitational Scholar's Forum on Corporate and Industry Influences on Children's Development at Howard University in 1999. The seeds of our  coalition were planted at that conference. Those of us who thought we were alone in our concerns about marketing to children, found we were mistaken.  Let's continue to work together!

LA SCHOOL BOARD BANS SODA MACHINES IN SCHOOLS

The Los Angeles School Board voted to ban soda machines from schools.  They are joining school boards around the country, including Seattle, WA and Oakland, CA, who refuse to fund children's education at the expense of their health. 

RESEARCH LINKS VIEWING MEDIA VIOLENCE TO KIDS' AGGRESSIVE BEHAVIOR

A new study reports that in addition to contributing to aggressive behavior, viewing media violence also fosters rude and mean-spirited behavior and a sense of suspicion and mistrust in children. The study, conducted by researchers at Brigham Young University, the National Institute on Media and the Family, and St. Mary's University, was conducted with 3rd, 4th and 5th graders. For more information: www.mediafamily.org

CHILDHOOD OBESITY EPIDEMIC ATTRIBUTED TO ADVERSE ENVIRONMENTAL FACTORS

A recent article in the British medical journal LANCET reviewed the
research on childhood obesity, and concluded that, because the [childhood obesity] epidemic was not caused mainly by inherent biological defects, increased funding for research and health care, or focusing on new treatments, will probably not solve the problem without fundamental measures to detoxify the environment. The authors suggested a range of possible reforms, among them eliminating soft drinks and candy from school vending machines, imposing taxes on fast food and soft drinks,
subsidizing  nutritious foods, prohibiting food advertising and marketing directed at children, and regulating political contributions from the food industry. 

Ebbeling C, Pawlak DB, Ludwig DS. Childhood obesity: Public-health crisis, common sense cure. The Lancet, Vol. 360, August 10, 2002. All authors are with the Division of Endocrinology, Childrens Hospital Boston, Ma.

STOP AIMING PORN MARKETING AT GIRLS

SCEC member Dads and Daughters' current ACTION is putting pressure on Buffalo Jeans by David Bitton. The company shamelessly sexualizes girls in their ads, and launches new fashion lines with events with titles such as "Porn Stars and Perverts" and "Pimps N' Ho's". (A Buffalo Jeans ad in the August CosmoGirl magazine shows a young woman in a pornographic pose.
See: http://www.dadsanddaughters.org/buffaloaction.htm)

Tell anyone you know who cares about girls to add their voice!!!

Pass the ACTION along to Internet groups, listservs, professional
networks, etc. Tell them to help stop irresponsible marketing to the
preteen readers of girls' magazines.  Act now to:

A.  Tell the national department store chain Macy's to stop carrying
Buffalo Jeans unless David Bitton changes its marketing.
Go to: http://capwiz.com/dads/issues/alert/?alertid=429231

B.  Ignore Buffalo Jeans during your back-to-school shopping
C.  Ask your local store managers to tell David Bitton that they
won't stock their clothes unless they clean up their act.

Part 2

SCEC News is a regular service for members and friends of the Stop Commercial Exploitation of Children coalition.   SCEC's mission is to stop commercial exploitation of children through action, advocacy, research, and collaboration among organizations and individuals who care about children.  

IN THIS ISSUE

2nd ANNUAL SCEC SUMMIT ON THE HARMS OF MARKETING  TO CHILDREN A GREAT SUCCESS!

On September 20, at the New York Yale Club, SCEC held its second annual summit on Marketing to Children, "Consuming Kids: Marketers' Impact on Children's Health."  Held, once again, in the same building and at the same time as Kidscreen's Advertising and Promoting to Kids Conference, the Summit generated a great deal of press including an editorial news article in the prestigious British medical journal, The Lancet. Other press coverage includes a
column by Patricia McLaughlin syndicated by Universal Press, as well as articles in News Day, The New York Times on line, Reuters, and The Independent in Great Britain. Watch our website,  www.commercialexploitation.com, for links to press coverage and more information about the Summit, including presenters
and topics.  Summaries of the presenters' presentations will also posted soon.

SCEC PROTESTS GOLDEN MARBLE AWARDS FOR 3RD STRAIGHT YEAR. WE'RE MAKING PROGRESS!

As in previous years, this year's Golden Marble Awards, the industry awards for advertisement and promotional campaigns directed at children, were announced at the Advertising and Promoting to Kids conference.  However, in a break with
previous years, there was NO gala event to mark the occasion. After our first two years of protest against them, this year they seemed to be downplaying the awards. Let's keep the pressure on - we're making progress!

Even as childhood obesity and eating disorders are on the rise, the Golden Marble Awards persist in celebrating marketing junk food to children; this was an area of special focus of our efforts this year.  As you can see, a list of this year's winners reads like a who's who for childhood obesity:

The honorees for advertisements include:
*   Saatchi and Saatchi - General Mills Fruit by the Foot
*   Kidcom worldwide - Burger King
*   Saatchi and Saatchi - General Mills Fruit Roll Up
*   Leo Burnett - Kellogg's Eggo Waf-fulls

The Golden Marble honorees for promotion campaigns linking  products and children's media programs include:
*   Dreamworks for tie-ins with the animated film Shrek with companies like Baskin Robbins, Amercian Licorice Brand, Heinz and Burger King.
*   Marketing Agent Norm Marshall for a Baskin Robbins/Shrek promotion. The ice cream chain created two new flavors for the film. According to an advance copy of Kidscreen magazine, sales at Baskin Robbins for May and June rose 9.4%
and 8.3% over the previous year.
*   Cartoon Network and Kellogg, who had already partnered with a Power Puff Girls' cereal, invited kids not only to vote for a cartoon short that will be made into a real cartoon show, but to pick which Cartoon Network character could have its own cereal. A 5% increase in Cartoon Network viewership between the ages of
2 and 11 is attributed to the campaign which appeared through a tv spot, ads in grocery stores, and on about 30 billion boxes of cereal.

A COALITION FIGHTS FOOD ADVERTISING IN AUSTRALIA

Concern about the high-powered marketing of junk food to children and how it is harming their health is not just the focus of activists in the United States. A group of influential organizations and individuals in Australia have formed a COALITION ON FOOD ADVERTISING TO CHILDREN (CFAC). 
CFAC claims that Australia has the highest rate of TV food advertising to children in the world and that almost 80% of food advertisements during children's programming time is for food low in nutritional value and high in fat, sugar, and salt. It is calling for tightened regulations to protect children.
More information can be found at www.youngmedia.org.au.

2002-2003 TRUCE MEDIAVIOLENCE AND CHILDREN ACTION GUIDE

TRUCE (Teachers Resisting Unhealthy Children's Entertainment), a grass roots organization of early childhood educators concerned about how media, media violence and popular culture affect children, has just released the 2002-2003 TRUCE MEDIA VIOLENCE AND CHILDREN ACTION GUIDE.
The Guide provides materials to support parent's efforts to reduce the harm and promote change. 
The guide will be available on the TRUCE web site shortly at
www.truceteachers.org. The PDF file can be downloaded in a form that is perfect for making copies to distribute. 
By mid-November the group will also have its 8th annual 2002-2003 TRUCE TOY ACTION GUIDE available on the web site.  It is designed to help adults make good gift choices for children over the holiday season.

HEALTHY NEWSLETTERS

Three HEALTHY NEWSLETTERS, published by Bridge Communications, advocate for the families of children in grades PreK-3, 4-5, and 6-8.  The Newsletters provide accurate health information promoting healthy schools and health education in schools.  Last spring, Healthy Choices for parents of students
in grades 6-8 carried an  article discussing a high school in Wisconsin that features milk in its vending machines.  SCHOOL VENDING MACHINES GOT MILK, along with other Healthy Newsletter articles can be found at www.Bridge-Comm.com.
 
In print since 1992, the Newsletters have reached over 10 million families in 35 states and were mentioned recently in Jane Brody's health column in the New York Times. They carry no advertising, discuss both physical and mental health issues and are reviewed by 20 leading health educators, preschool experts, and
pediatricians.  For more information call 1-800-808-9314.

CITIZEN'S CAMPAIGN FOR COMMERCIAL-FREE SCHOOLS
HOLDS FIRST STATEWIDE CONFERENCE

The Citizens' Campaign for Commercial-Free Schools (CCCS), a
rapidly growing, grassroots organization in Washington State, is working hard to get rid of commercialism in public schools. They recently held their first statewide conference, drawing 50 participants from around the state--a good cross-section of teachers, parents, health professionals, students and others. 
CCCS won a big victory last fall by getting the Seattle School District to ban many forms of commercialism -- including Channel tne -- in its 100 schools. 

This year, CCCS  is  developing a bill to ban junk food sales and marketing in schools statewide.  With over 1800 individual supporters and 30 local and state organizational allies, they've been called 'a potent lobbying force' by the Seattle
Times. Check them out at www.scn.org/cccs or call 206.523.4922