March 2016

Great Resources to Unplug and Play!; Your Baby Still Can't Read; We're Hiring!; CCFC Supports Rhode Island Bill to Ban Junk Food Marketing in Schools; Scree-Free Week is Just Five Weeks Away; School Bus Advertising Doesn't Pay; Recommended Reading

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In This Issue:

Great Resources to Unplug and Play!

Are you concerned about the amount of time your young children spend with screens? Looking for ways to decrease screen time and increase play time? Know a parent who wants to limit the screens in their children’s lives? Then don’t miss our latest resource: 7 Parent-Tested Tips to Unplug and Play! These real-world strategies for unplugging came to us from parents who participated in our screen time reduction workshops in Boston. While not every suggestion on the list will work for every family, we’re sure that you’ll find one that will help you—or a family you care about—unplug and play. 


And back by popular demand: Our Healthy Kids in a Digital Word brochure, packed with tips, facts, and screen-free activities. Click here to download your own copy, or order in bulk to use as a handout in libraries, preschools, and doctors’ offices. Available in English and Spanish!

Your Baby Still Can’t Read

A few years ago, CCFC exposed a huckster named Robert Titzer who falsely claimed that his video series could teach babies to read. Thanks to our work, the Federal Trade Commission ordered him to stop. It was a huge victory and a milestone in our ongoing campaign to stop the false and deceptive marketing of “educational” baby videos. 


Incredibly, Robert Titzer is at it again. He’s changed the name of his videos from Your Baby Can Read! to Your Baby Can Learn!, and he’s marketing the series with the same deceptive claims. That’s why we asked we asked the FTC to take action against Titzer and his Infant Learning Company (ILC). Will you take a moment to urge the FTC to protect babies and hold Robert Titzer accountable? 

We’re Hiring!

Ever dream about working for the only national organization devoted solely to stopping the commercialization of childhood? Good news: We have two full-time positions available in our Boston office.


The Development and Communications Director is responsible for leading our fundraising efforts to expand our organizational capacity, as well as designing and implementing a new communications strategy that will help us reach new and more diverse audiences. The Screen Time Program Manager is responsible for coordinating and managing our efforts to reduce young children’s screen time and promote creative play. For job descriptions and application instructions, visit www.commercialfreechildhood.org/job-openings. And please spread the word to anyone who might be interested. 

CCFC supports Rhode Island Bill to Ban Junk Food Marketing in Schools

It doesn’t make sense that junk food can’t be served in schools but can be marketed in schools. Now, Rhode Island is considering a strong bill to ban junk food marketing and fundraisers, and CCFC has filed testimony
 in support. Students are a captive audience, and ads in schools are especially harmful when they encourage children to eat junk food and undermine lessons on good nutrition from teachers and parents. If you live in Rhode Island, you can urge your representatives to support this important legislation by clicking here

Screen-Free Week is Just Five Weeks Away

On May 2-8, families, schools, and communities around the world will turn off screens and turn on life. Here are just a few of the exciting celebrations planned: 

There’s still time to join the fun! Head to screenfree.org for activities, resources, and other essentials for planning your Screen-Free Week. Already made your plans? Don’t forget to register your week and let us know how you’ll celebrate. 

And if you’re on Twitter, please join us on April 20th at 1pm Eastern for a #screenfreewk tweet chat with pediatrician/librarian extraordinaire Dipesh Navsaria, blogger and advocate Edna Rienzi, and play expert Rae Pica!

School Bus Advertising Doesn’t Pay

If someone offered you a dollar a year to advertise to your child, potentially putting their safety in jeopardy, would you do it? Of course not. Yet that’s what many New Jersey school districts are doing by placing ads on the exterior of their school buses. Thanks to a Freedom of Information Act request, CCFC has obtained detailed data about how little revenue school bus advertising generates for New Jersey districts. For this, and many other reasons, CCFC Campaign Manager David Monahan and New Jersey parent Anna Sandler argue it’s time to end the ad experiment and return buses to their rightful plain yellow. 

Recommended Reading