September 2009

The Song is Over for BusRadio; CCFC Honored by Psychologists for Social Responsibility; Have You Seen Consuming Kids?; Coalition Demands FCC Action on Product Placement; Parental Contol Company Sells Data on What Kids Say; Smart Choices? An Interview with CSPI's Michale Jacobson

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The Song is Over for BusRadio

If you missed yesterday's blockbuster announcement: After a three-year campaign by CCFC, BusRadio - the company that planned to "take targeted student marketing to the next level" - has ceased operations. BusRadio severely underestimated parents' determination to keep advertisers off school buses. And now, thanks to all of our efforts, children on school buses are no longer being bombarded by student-targeted advertising. You can read more - along with links to press coverage of our successful BusRadio campaign - here.

CCFC Honored by Psychologists for Social Responsibility

CCFC is proud to be the recipient of the second annual Josephine "Scout" Wolman Fuller Award. The award is given by Psychologists for Social Responsibility, a nonprofit dedicated to the application of psychological knowledge in addressing today's pressing societal challenges, to an individual or organization involved with peace and social justice for children. The award was initiated in 2008 by Psychologists for Social Responsibility and the family of Scout to honor the memory and life of 8-year-old Scout, who died in 2007 following her struggle with cancer. To learn more about Psychologists for Social Responsibility and the Scout Fuller award, please visit

Have You Seen Consuming Kids?

Why host (or attend) a screening of Consuming Kids, the critically-acclaimed film from the Media Education Foundation featuring the CCFC staff and Steering Committee? Because it's the perfect way to raise awareness about the commercialization of childhood and to connect with other local parents and activists. More than 100 CCFC members have already hosted screenings at libraries, schools, places of worship, and in their homes. And with dozens more already planned for this fall, the screenings are still going strong.   To learn more about hosting a screening or finding one in your area, please visit

Coalition Demands FCC Action on Product Placement

A broad coalition of 50 health, media and child advocacy organizations (including CCFC) and professionals sent a letter last week to FCC Chairman Julius Genachowski calling for rulemaking on embedded TV advertising (product placement). In addition to CCFC, signatories to the letter included the American Academy of Pediatrics, Consumer's Union, Free Press, the National Institute on Media and the Family, and Public Citizen. The coalition urged the FCC to provide greater transparency for adults and protection for children when advertisers weave their messages into program content. For more information, please visit

Parental Contol Company Sells Data on What Kids Say

In the latest example of how marketers exploit parents fears in order to target children, a popular software product sold to protect children on the Internet - Echometrix's Sentry Parental Control Software - collects information about what children say on the web … and sells that info to marketers.   You can learn more here.

Smart Choices? An Interview with CSPI's Michale Jacobson

Public health advocates and activists are sometimes faced with the choice of whether to try to effect change by participating in corporate-sponsored public health initiatives.  For instance, earlier this month, many of the nation's leading food manufacturers announced a new food-labeling system called Smart Choices.  Hundred of products will now come with a green checkmark "designed to help shoppers easily identify smarter food and beverage choices," including . . . Froot Loops and Cocoa Krispies.  Michael Jacobson, Executive Director of the Center for Science in the Public Interest, was a member of the panel that developed the criteria for Smart Choices-until he resigned last September.  CCFC asked Dr. Jacobson about his resignation, what it's like to be a public health advocate on an industry-funded panel, and the Smart Choices criteria.

CCFC: What are your primary concerns about the nutritional criteria developed by Smart Choices?

Dr. Jacobson:  I have no idea whether the Smart Choice approach is the best labeling method to encourage consumers to choose healthier foods.  Most of the criteria are reasonable, but a system that highlighted the worse-for-you, as well as the better-for-you, foods might (or might not) be much more effective.  Bottom line: We need research to identify the best system.  Regarding the specific criteria chosen, I was most concerned that grains (bread, pasta, etc.) are not required to contain any whole grains in order to qualify for the logo; nutrient requirements may be achieved through fortification; and breakfast cereals are permitted to have a higher percentage of sugar than other foods.
CCFC: What were your hopes when you joined the panel to devise the nutritional criteria?

Dr. Jacobson:  I have been interested in easy ways to inform consumers about the overall nutritional values of foods, so I wanted to be on the inside of a group that was exploring options.  My first recommendation was for the group to call on Congress to fund an IOM study to design the most effective system possible, but the big companies wanted a better-for-you system.  Still, I attended numerous meetings and believe that I was able to improve a number of specific criteria.

CCFC:  Did you have concerns about joining an industry-funded panel?

Dr. Jacobson: I felt that the opportunity to learn from and possibly influence the proceeding was worth the effort.  Also, most industry members of the committee were knowledgeable and thoughtful, but in a few situations, certain companies insisted on what I thought were weak criteria.
CCFC: What led you to resign from the panel?

Dr. Jacobson:  I don't want to be associated with any particular labeling system, whether or not it's sponsored by industry.  All the systems have their pluses and minuses.  The key issue is "what is the best possible system."  And that can only be determined by consumer-behavior research that compares various approaches---better-for-you logos like the heart association's and Smart Choices, NuVal's 1--100 rating system, the British government's "stoplight" approach (four red, yellow, or green dots that indicate the level of fat, saturated fat, sodium, and sugar, etc.

CCFC: Do you have any advice for advocates who want to be “in the room” with industry in the hopes of making guidelines and reforms stronger, but are concerned that their presence will lend legitimacy to a proceeding that they'll end up viewing as legitimate?  

Dr. Jacobson: Depends on the situation.  Some industry-led efforts could be worthwhile, and advocates should feel confident enough to participate...or walk.  
CCFC: Do you believe at this point that the food industry is capable of voluntary, meaningful reform?

Dr. Jacobson:  "Voluntary" reform typically arrives when government agencies or others threaten regulation or litigation.  No one forced companies to stop using partially hydrogenated vegetable oils (the source of artery-clogging trans fat) -- but most major companies "voluntarily" changed oils because of massive adverse publicity, lawsuits by BanTransFat and CSPI, and competitive pressures.  Because of British government pressure, increasing publicity in the U.S., and the potential for regulation by New York City, the FDA, and others, many large companies are reducing sodium levels in their foods.  And, frankly, the top officials of some companies truly care about doing the right thing for their customers.
CCFC: Is it possible that the Smart Choice nutritional criteria are so laughable that they will backfire on the companies involved?

Dr. Jacobson:  Many of their criteria are reasonable, but the few exceptions have given Smart Choices a small black eye.  More significant is whether Smart Choices' better-for-you approach is better or worse than other existing or possible systems.