Screen-Free Week is May 2-8, 2016

Date of Release: 

Wednesday, April 27, 2016

Date of Release: April 27, 2016
Contact: Josh Golin (617-896-9369; josh@commercialfreechildhood.org)

MEDIA ADVISORY

Screen-Free Week: May 2-8, 2016

What: Screen-Free Week is the annual, international celebration where children, families, schools, and communities unplug from digital entertainment for the joys of life beyond the screen. Instead of watching TV, surfing the web, or playing with apps and video games, they read, play, create, explore nature, get active, and spend more time with family and friends.

When: May 2-8, 2016

Why: Regardless of whether children are consuming "good" or "bad" programming, it's clear that screen media dominates the lives of far too many kids. A study published last year by Common Sense Media found that on any given day, 8- to 12-year-olds in the U.S. average about 4.5 hours of entertainment screen media use (over 6.5 hours for teenagers)! Screen time displaces activities that are integral to a healthy, happy childhood, and is linked to a host of problems, including poor school performance, obesity, attention problems, and exposure to harmful marketing. Screen-Free Week is a fun and innovative opportunity for families to take a break from digital entertainment and reduce their dependence on it.

Where: Homes, schools, libraries, faith communities, neighborhood associations, and businesses around the world. Here are a few of the upcoming celebrations:

  • The Brandon Township Public Library in Ortonville, MI, will be holding a Screen-Free Week Celebration Lock-in on Friday, May 6th, an all-ages evening of cards, crafts, games, and snacks.
  • Let's Move! Missoula has partnered with local organizations to provide free and low-cost events for the community throughout Screen-Free Week, including the Let's Move! Missoula: Unplug and Play! kickoff event on Sunday, May 1st, with over 20 fun outdoors activities for kids.
  • In Charlotte County, FL, Healthy Charlotte and community partners are offering a variety of family-friendly activities throughout the week, including craft nights and a kids' fishing tournament!

Who: Kids, families, schools, and whole communities. Organizations endorsing Screen-Free Week include the American Public Health Association, the National WIC Association, KaBOOM!, Public Citizen, Center for a New American Dream, the National Black Child Development Institute, and the National Kidney Foundation. For a complete list of endorsers, see http://www.screenfree.org/endorsers/

Available for interviews: Nationally recognized experts on children and media, as well as parents and teachers participating in Screen-Free Week, are available for interviews.

For more information about Screen-Free Week, please visit http://www.screenfree.org
For a fact sheet on young children and screen time, please visit http://www.commercialfreechildhood.org/unplug-preschool-citations 
Endorser quotes (http://www.screenfree.org/endorsers/) and images (http://www.screenfree.org/sfw-logos/) are also available.

Campaign: