Tell the FTC: Protect Children's Online Privacy

Webkinz Wheel of Wow

If you care about children’s online privacy, the Federal Trade Commission needs to hear from you.

The FTC has proposed important changes to the implementation of the Children’s Online Privacy Protection Rule (COPPA Rule), adopted in 2000 to create a safer online experience for children.  But the online environment for children has changed dramatically over the past ten years, while the COPPA Rule has never been updated.  The FTC’s proposed changes would provide important safeguards protecting children from the technologies and techniques that advertisers use to identify, track, and target kids online and on mobile devices.

If you support efforts to empower parents to keep their children safe, please visit and follow the simple steps to submit a comment to the FTC.

CCFC is joining with a coalition of advocacy groups to urge the FTC to adopt its proposed changes.  Industry groups are pushing back hard, urging the FTC to weaken its proposal.  That’s why the FTC needs to know there is broad-based support for policies that help parents protect their children’s privacy online.

CCFC’s support for these important safeguards is part of our ongoing effort to shield children from exploitative online marketing.  Yesterday, we filed a complaint with the FTC against Ganz, the operators of the popular children’s website Webkinz World.  Ganz’s Ad Policy claims parents can opt children out of seeing third-party ads on Webkinz.  But, as CCFC members informed us, Ganz continues to expose children to third-party advertising even after parents opt out.

Regardless of whether or not kids are opted out of third-party ads, Ganz violates its young users’ privacy by installing cookies on their computers to serve them targeted ads.  Our complaint also shows how the Webkinz Children’s Privacy Policy is vague, confusing and contradictory—a clear violation of existing FTC policy.

Please read our complaint and share it with any parents whose children spend time at  And don’t forget to file your comments to the FTC.