Thanks to your activism, Hasbro today announced that they were cancelling their planned line of dolls based on the Pussycat Dolls, a real-life burlesque troupe turned music group famous for their sexualized lyrics and dance routines. On Monday, CCFC and Dads & Daughters launched a letter-writing campaign urging the toy giant to reverse its plan to market the blatantly eroticized dolls to girls as young as six. Today, all of our efforts were rewarded when Hasbro issued the following statement:
"Hasbro and Interscope have jointly agreed that Hasbro will not move forward with the line of dolls based on the recording group, The Pussycat Dolls. Interscope's current creative direction and images for the recording group are focused on a much older target than we had anticipated at the time of our original discussions, thereby making a doll line inappropriate for Hasbro." (Note: Interscope is the record label that created and manages the Pussycat Dolls group.)
We're thrilled that Hasbro responded to the concerns expressed by the many people who participated in our letter-writing campaign. Thanks so much to all of you who took the time to write to Hasbro and forwarded our action alert to family and friends. The response to our call-to-action was tremendous and the efforts of all of you clearly made the difference.
And special thanks to CCFC member Lisa Flythe. It was Lisa who first brought the Pussycat Dolls to our attention and it was her own letters to Hasbro that spurred our campaign.
Working together, we can stop the commercial exploitation of children.