Hope and Hypocrisy Under the Golden Arches


Susan Linn, Ed.D.

As advocates for deep change know, big success is often preceded by small incremental changes that may go unnoticed by the general public. It seems the effort to stop fast food companies from hawking toys to kids is gaining ground.

Last week I was watching Friday Night Lights (a great show if I don’t fret about the product placement) and blithely forwarding through the commercials when an ad for McDonald’s Happy Meals stopped me cold. There were no toys. Intrigued, I rewound and watched in real time:

The Mind/Body Problem: Why we should all be advocating for limits on children’s screen time


Susan Linn, Ed.D.

I’m troubled by an apparent split over children’s screen time between the guardians of children’s health and the guardians of their education. The public health community, from the American Academy of Pediatrics to the White House Task Force on Childhood Obesity, is intensifying efforts to set limits on the amount of time young children spend with screen technology—one to two hours per day for older children and no screen time for babies and toddlers.

We did it! Scholastic Pulls Coal Industry-Funded Curriculum

Late Friday, Scholastic, one of the world’s largest educational publishers, announced that it would immediately stop distributing “The United States of Energy,” a controversial fourth grade curriculum paid for by the American Coal Foundation.  The announcement came just two days after CCFC and Rethinking Schools launched a campaign demanding that Scholastic stop pushing coal in elementary schools.  It is a significant victory for anyone who believes that schools should be free of industry PR and teach fully and honestly about coal and other forms of energy.

Stand Up for Kids' Online Privacy: Ask your representative to co-sponsor the Do Not Track Kids Act (H.R. 1895)

We have an important opportunity to help protect children’s and teens’ privacy online. H.R. 1895, the Do Not Track Kids Act of 2011, will limit companies’ ability to track children on the web or through mobile devices and empower parents to protect their kids.  CCFC is proud to endorse this important legislation.

Will you call your representative today and ask him or her to co-sponsor the Do Not Track Kids Act? 

Compulsory Screens—and Screen-Compulsions


Susan Linn, Ed.D.

I broke my Screen-Free Week pledge within 60 minutes of waking up on the first day—by walking into the gym. After drifting into my usual exercise-induced trance, I startled awake to find myself reading a news crawl on one of the eight wall-mounted televisions, each tuned to a different station.

That prepared me, however, for the coming week. I was going to have to be vigilant not just about the screens I chose to give up, but about screens over which I have no control. I did pretty well—and I’m proud of it.

Dreaming of a Screen-Freer Future


Shara Drew

I not only survived, I thrived during Screen-Free Week. I can tell by my dreams. The last few nights of my screen freedom yielded some of the most spectacular dreams I’ve had in a long time. Friday night I was literally flying around town with an air-powered jet pack, sharing my environmentally-friendly transportation invention with interested onlookers. Saturday night I giddily watched a performance by a couple who erupted from an organized sit-down dinner into a colorful, acrobatic dance. My mind at rest could suddenly imagine the bizarre and the beautiful, flight and frolic.

Look Who's Talking!

April 25, 2011: More than ever, our efforts to reclaim childhood from corporate marketers are gaining significant and widespread media attention. With your help, CCFC is the driving force behind a much-needed national conversation about the commercialization of childhood.   Take a look at what happened in just ten days!


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