Go Screen-Free with CCFC: April 18-24, 2011

Screen-Free Week 2011

We've got some exciting news.  CCFC is now the official new home of Screen-Free Week (formerly TV-Turnoff), the annual celebration where millions of people turn off television and turn on the world around them.  What would you and your family do with an extra 20, 30, or even 50 hours a week?  Find out during CCFC's inaugural Screen-Free Week on April 18-24, 2011!

Happy Meal Makeover: How a Healthy Food Coalition Defeated a Fast Food Icon


Michele Simon

On election day, while most of the nation was distracted with the mid-term election, another vote was taking place in San Francisco City Hall. The Board of Supervisors approved an ordinance to place limits—based on specific nutrition criteria—on how toys are marketed by restaurants in the city and county of San Francisco.

Commercialism Corner

'Educational' DVDs Don't Expand Baby Vocabulary: Study – Yet another study finds that toddlers exposed to DVDs marketed as “educational” show no greater improvement in their vocabulary than young children not exposed to such content. The researchers found that babies learn best doing everyday activities, without exposure to videos. http://www.dailymail.co.uk/news/article-1326362/Talking-toddler-helps-make-like-Einstein.html

Scholastic and SunnyD’s Shocking School Spree


Josh Golin

Last week, Angela S. was shopping with her six-year-old son when he started excitedly lobbying her to buy SunnyD. Angela was surprised – it wasn’t a product she had ever purchased for him. Moreover, “he sounded like a commercial,” yet Angela’s family doesn’t even own a television, so she was pretty sure a TV ad wasn’t the source of his newfound enthusiasm for SunnyD. And then, as her son excitedly told her that if she bought SunnyD his class would get free books, it dawned on her why he was lobbying her: his teacher had told him to.

Snub The Hub: Why children would be better off if parents turned off Hasbro’s new television station


Susan Linn, Ed.D.

What if they launched a television station and nobody watched? The new Hasbro/Discovery partnership The Hub, which premieres this Sunday, might be a good deal for the 2nd largest toymaker in the world, but if it succeeds it’s a bad deal for parents and kids—both for what it is and what it portends. As the first television station owned by a toy company, it’s another slide downward in the increasingly greedy and lucrative world of children’s media.


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