Commercialism Corner

FCC asked to block Skechers' new cartoon series - The AP covers CCFC's petition urging the FCC to rule that a new Skechers-produced children’s show is not in the public interest. CCFC’s petition finds that the show Zevo-3, scheduled to debut on Nicktoons on October 11, is a program-length advertisement and violates ad limits set by Congress in the Children’s Television Act.

Sell Our Kids To Advertisers? No Thanks, Says San Diego

by: 

Josh Golin

Huzzah to the San Diego Board of Education!

San Diego school board members were once intrigued by the thought of allowing ads on campus to help soften the blow of budget cuts, but they turned uncomfortable once they learned more.

The board voted 4-1 Tuesday to reject a plan to allow ads in hallways, cafeterias, libraries and other places on school campuses. Nine months ago, the same board directed staff to research the idea.

This Science Lesson is Brought to You By...

by: 

Susan Linn, Ed.D.

An article in the Sacramento Bee last week raised concerns about the role of British Petroleum scientists in shaping a statewide k-12 science curriculum. BP representatives were among many experts called in to shape what and how science would be taught to California students. Having caused the worst human-made ecological disaster ever, BP certainly deserves to be the current poster child for corporate greed and corruption.

Why is McDonald's listed a resource for Childhood Obesity Awareness Month?

by: 

Michele Simon

I am not a fan of any sort of  "awareness" month as I find the concept trivializes important health issues. Are we only supposed to care about heart disease, diabetes, etc, during that one month of the year? And I never see anything of substance come from the month-long activities, just the usual ineffective educational campaigns, instead of meaningful public policy reforms. Plus many issues tend to crowd themselves into certain months of the year, so it all just becomes noise.  September is one such month.

Are you Kidding Me, Kmart? More on Alloy's First Day

by: 

Josh Golin

Earlier this week, I wrote about my concerns regarding First Day, the new online Kmart infomercial webisode for tweens and teens from Alloy Media and Marketing. Well, the first episode is up and it’s even worse than I predicted. (The second episode is up too, but there’s a limit to my masochism).

The takeaway? Pick your outfits carefully for the first day of school because:

Commercialism Corner

U.S. Pediatricians Decry Media's Portrayal of Sex – A new study published in Pediatrics shows that the messages media teach teens and children about sex are dangerous.  "’We want physicians to ask two media questions at every well-child visit: how much entertainment screen time per day does the child engage in, and is there a TV set or Internet connection in his or her bedroom,’ said Strasburger, professor of pediatrics at the University of New Mexico School of Medicine.

Commercialism Corner

A Source of Solace, Not Ad Revenue – This Miami Herald article, quoting CCFC's Susan Linn, criticizes a proposal in Miami to allow advertising in public parks.  The author concludes, “To accommodate a plethora of commercial imagery in county parks is to fill them with visual pollution. The premise of the commercial culture is that buying things will make us happier. But no purchase is enough to achieve happiness.

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