Commercialism Corner

'Educational' DVDs Don't Expand Baby Vocabulary: Study – Yet another study finds that toddlers exposed to DVDs marketed as “educational” show no greater improvement in their vocabulary than young children not exposed to such content. The researchers found that babies learn best doing everyday activities, without exposure to videos.

Scholastic and SunnyD’s Shocking School Spree


Josh Golin

Last week, Angela S. was shopping with her six-year-old son when he started excitedly lobbying her to buy SunnyD. Angela was surprised – it wasn’t a product she had ever purchased for him. Moreover, “he sounded like a commercial,” yet Angela’s family doesn’t even own a television, so she was pretty sure a TV ad wasn’t the source of his newfound enthusiasm for SunnyD. And then, as her son excitedly told her that if she bought SunnyD his class would get free books, it dawned on her why he was lobbying her: his teacher had told him to.

Snub The Hub: Why children would be better off if parents turned off Hasbro’s new television station


Susan Linn, Ed.D.

What if they launched a television station and nobody watched? The new Hasbro/Discovery partnership The Hub, which premieres this Sunday, might be a good deal for the 2nd largest toymaker in the world, but if it succeeds it’s a bad deal for parents and kids—both for what it is and what it portends. As the first television station owned by a toy company, it’s another slide downward in the increasingly greedy and lucrative world of children’s media.

Commercialism Corner

FCC asked to block Skechers' new cartoon series - The AP covers CCFC's petition urging the FCC to rule that a new Skechers-produced children’s show is not in the public interest. CCFC’s petition finds that the show Zevo-3, scheduled to debut on Nicktoons on October 11, is a program-length advertisement and violates ad limits set by Congress in the Children’s Television Act.


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