Thinking About Allowing Advertising in Your School? Do Your Homework

by: 

Josh Golin

With schools facing unprecedented budget shortfalls and teacher layoffs, it’s not surprising that so many are considering what just a couple of years ago would have been unthinkable: allowing corporate advertising in their schools. The San Diego Union Tribune reports that the Sweetwater Union High School District has signed a contract with a company called 4 Visual Media Group to allow advertising on its cafeterias, hallways, and school buses.

Beyond Barbie: Mattel's Monster of an Assault on Girls

by: 

Susan Linn, Ed.D.

A new study adds heft to the argument that girls are entering puberty earlier than ever before. No one knows why more girls than ever are developing breasts at seven or eight—some scientists attribute it to childhood obesity, others cite environmental factors. Whatever the reason, there’s cause for concern. How do girls so young deal with feelings heightened by hormonal surges, changes in their bodies, and how people think about them in their bodies?

Et Tu, Bronx Zoo?

by: 

Josh Golin

When I was growing up, the Bronx Zoo was just about my favorite place in the world. So it was painful to get this email from a CCFC supporter:

In case you haven't heard about this:

The Bronx Zoo now has a Dora exhibit. I am devastated. It was, until this, one of the last commercial-free places I could take my kids. Now, all they want to do is see Dora. So sad.

The exhibit? A video, of course. Sorry, I mean a multi-sensory experience:

Commercialism Corner

McDonald’s Violent ‘Happy Meal’ Toy Promotion the Latest Target of Parents, Health Advocates – This piece covers advocacy groups’ actions challenging McDonald’s for its Happy Meal toy marketing, including CCFC’s recent campaign around the company’s violent toy promotions. The author ties these actions to the broader question of whether it’s time for Congress restore the FTC’s authority to regulate advertising aimed at children.

Commercialism Corner

Junk Food Advertising Needs Watershed Ban – After a ban on junk food advertising during children’s programming in the UK has failed to significantly decrease children’s exposure to such ads, health groups call on regulators to implement a ban on all junk food advertising before 9pm.  Child health advocates say this is necessary in order to combat the increasingly clever ways in which marketers target children.

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