Are you Kidding Me, Kmart? More on Alloy's First Day

by: 

Josh Golin

Earlier this week, I wrote about my concerns regarding First Day, the new online Kmart infomercial webisode for tweens and teens from Alloy Media and Marketing. Well, the first episode is up and it’s even worse than I predicted. (The second episode is up too, but there’s a limit to my masochism).

The takeaway? Pick your outfits carefully for the first day of school because:

Commercialism Corner

U.S. Pediatricians Decry Media's Portrayal of Sex – A new study published in Pediatrics shows that the messages media teach teens and children about sex are dangerous.  "’We want physicians to ask two media questions at every well-child visit: how much entertainment screen time per day does the child engage in, and is there a TV set or Internet connection in his or her bedroom,’ said Strasburger, professor of pediatrics at the University of New Mexico School of Medicine.

Commercialism Corner

A Source of Solace, Not Ad Revenue – This Miami Herald article, quoting CCFC's Susan Linn, criticizes a proposal in Miami to allow advertising in public parks.  The author concludes, “To accommodate a plethora of commercial imagery in county parks is to fill them with visual pollution. The premise of the commercial culture is that buying things will make us happier. But no purchase is enough to achieve happiness.

Back to school with PepsiCo stealth marketing?

by: 

Michele Simon

I recently blogged about questions regarding how PepsiCo's voluntary beverage guidelines, announced in March, would be implemented in schools given that contracts are made at the local level. Now with back-to-school in full swing, I have even more questions about how PepsiCo may be using stealth marketing techniques to gain access to that coveted captive K-12 audience.

Commercialism Corner

Digital Diversions Leave Teens, Parents Sleep-Deprived – New study shows that 80% of adolescents don’t get enough sleep, even though 90% of parents think they do. The study finds that “digital diversions,” like cell phones, are major factors of the sleep deprivation, which is supported by the finding that 4 out of 5 teens sleep with their mobile phones and wake up to respond to text messages.

Dethroning the Disney Princesses

by: 

Susan Linn, Ed.D.

According to newspaper reports, researchers are exploring links between a girlhood characterized by “princess culture,” and womanhood fraught with narcissism, materialism, and overspending. No adult behavior can be explained solely by one thing—human beings are complicated creatures. But these researchers are on to something. We pass cultural values on through the stories we tell and the toys we give to children. The messages they take away from what they see, hear, and experience contribute to their understanding of the world and how it works.

Ralph Lauren: Ganging Up on Kids

by: 

Susan Linn, Ed.D.

The inevitable late summer plague has arrived. No, I’m not talking about mosquitoes, or poison ivy, or humidity. I’m talking about the back-to-school fashion frenzy. The buzz this year is about “interactivity." Shopping is now supposed to be ever so much more than interacting with our wallets. Some stores offer shopping sprees to “haulers,” kids who show off their purchases on YouTube. Others encourage them to play disc jockey on life size MP3 players when they walk in.

Pages

Subscribe to Campaign for a Commercial Free Childhood RSS